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Thinkific E-commerce

from $49/mo

About Thinkific

What is Thinkific?

Thinkific is an all-in-one platform that lets you build, market, and sell online courses without coding or design skills. It solves the problem of creating professional-looking courses quickly, with drag-and-drop tools, integrated payments, and marketing features—all in one place.

What does Thinkific do?

Thinkific's drag-and-drop course builder supports videos, quizzes, surveys, and assignments. The AI Course Coach generates a full course outline from a single prompt. You can accept payments via Stripe, PayPal, or Thinkific Payments with no transaction fees on paid plans, and use built-in email marketing, affiliate management, and coupon codes to promote your courses. A mobile app builder lets you launch a custom-branded app for iOS and Android, and you can add a community space for student interaction.

Who is Thinkific for?

Thinkific is best for independent creators, coaches, and small businesses who want to sell courses directly to their audience. It is also used by enterprise teams needing a scalable learning management system. It is not ideal for large institutions needing advanced compliance or multi-language support out of the box.

Key features

  • AI Course Coach — Generate a full course outline and content from a single prompt.
  • Mobile App Builder — Create a custom-branded app for students on iOS and Android.
  • Drag-and-Drop Course Builder — Build multimedia lessons with videos, quizzes, surveys, and assignments.
  • Integrated Payments — Accept payments via Stripe, PayPal, or Thinkific Payments with no transaction fees on paid plans.
  • Marketing Suite — Use built-in email marketing, affiliate management, and coupon codes to promote courses.
  • Community — Add a community space for students to interact and ask questions.
  • Analytics & Reporting — Track student progress, revenue, and course performance with detailed reports.

Thinkific Pricing

Thinkific pricing: from $49/mo. Billing model: Freemium.

Free Plan

Free forever, includes basic course builder, payment processing, and up to one course.

Basic Plan — $49/month

Includes unlimited courses, quizzes, and assignments, plus email marketing, affiliate management, and no transaction fees.

Pro Plan — $99/month

Includes everything in Basic, plus advanced reporting, a custom domain, and priority support.

Premier Plan — $199/month

Includes everything in Pro, plus an onboarding specialist, advanced customization, and a dedicated customer success manager.

All paid plans come with a 30-day free trial.

See current Thinkific pricing and plans →

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Frequently asked questions

Is Thinkific free?
Yes, Thinkific offers a free plan that includes a basic course builder, payment processing, and up to one course. Paid plans start at $49/month.
How much does Thinkific cost?
Thinkific pricing: Free plan available; Basic $49/month, Pro $99/month, Premier $199/month. All paid plans include a 30-day free trial.
Who is Thinkific best for?
Thinkific is best for independent creators, coaches, and small businesses selling online courses. It also works for enterprise teams needing a scalable LMS.
What are the top alternatives to Thinkific?
Top alternatives include Teachable, Kajabi, and Udemy. Each offers similar course creation and selling features with different pricing and focus.
Does Thinkific have a mobile app?
Yes, Thinkific includes a mobile app builder that lets you create a custom-branded app for iOS and Android so students can learn on the go.
What is the main limitation of Thinkific?
Thinkific's free plan limits you to one course, and advanced features like custom domains and advanced reporting require paid plans starting at $99/month.
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