Close is a sales CRM with built-in calling, SMS, email, and an AI sales agent that auto-logs every interaction.
from $19/mo per user
About Ambition
What is Ambition?
Ambition is an execution operating system for revenue teams. It bridges the gap between your data and what your team actually does, turning managers into powerful sales accelerators. By unifying strategy, activity data, and AI-driven insights, Ambition helps companies build reliable operating rhythms that drive bookings and revenue predictability.
Who is it for?
Ambition is designed for sales leaders, revenue enablement managers, and GTM teams at mid-market to enterprise organizations. It's ideal for teams struggling with inconsistent coaching, low rep accountability, or data overload. It is less suited for very small sales teams or non-revenue departments.
Key use cases
Sales managers use Ambition to run structured coaching cadences, set automated activity scorecards, and track real-time leaderboards. For example, a VP of Sales can set up weekly coaching pre-reads and pipeline snapshots, while reps gain visibility into their performance with automated accolades and productivity quadrants. The platform also integrates with Salesforce, Slack, and Zoom to centralize execution workflows.
Key features
- Real-Time Leaderboards & Competitions — Drive friendly competition with live rankings and challenge-based gamification.
- Coaching Orchestration — Automate 1:1 coaching sessions, cadences, and pre-reads to scale manager effectiveness.
- AI Insights & Actions — Get context-aware recommendations and automated actions based on performance data.
- Activity & Objective Scorecards — Track rep activities and goals with customizable, automatic scoring.
- Pipeline & Conversation Snapshots — View deal risk and call insights directly within coaching workflows.
- Integrations — Connect with Salesforce, Slack, Zoom, and Webex for seamless data flow.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
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Ambition Pricing
Ambition pricing: from $45/user/mo.
For comparison: the median starting price in CRM is $39.93/month, measured across 114 tools we track. See the full SaaS Pricing Index →
Starter — Seller Activation
$45 per user per month. Includes real-time leaderboards, activity & objective scorecards, automated accolades, and productivity quadrant. Add AI Insights ($5/user/mo) and AI Actions ($4/user/mo).
Pro — Coaching Orchestration
$65 per user per month. All Starter features plus coaching pre-reads, calendar sync, pipeline snapshot, and conversation data. AI add-ons available.
Enterprise — Revenue Execution System
$75 per user per month. All Pro features plus coaching analytics, conversational intelligence, private hosting, and sandbox environments. AI add-ons available.
Free demo available — contact sales for a tailored quote.
Frequently asked questions
How much does Ambition cost?
Ambition pricing starts at $45 per user per month for the Starter plan, $65 for Pro, and $75 for Enterprise. Additional AI Insights and AI Actions modules are $5 and $4 per user per month respectively.
Is there a free trial or free plan?
Ambition does not offer a free plan, but a free demo is available. You can book a demo on their website to see the platform in action.
Who is Ambition best for?
Ambition is best for revenue teams at mid-market to enterprise companies, particularly sales managers and enablement leaders who want to operationalize coaching, improve rep accountability, and drive predictable execution.
What are the top alternatives to Ambition?
Top alternatives include Gong, Chorus (ZoomInfo), LevelJump, and Allego. These also focus on sales coaching and revenue intelligence but differ in pricing and depth of execution features.
Does Ambition integrate with Salesforce?
Yes, Ambition integrates deeply with Salesforce, including user activation management, field syncing, and pipeline data. It also integrates with Slack, Zoom, Webex, and other tools.
What is Ambition's main limitation?
Ambition is primarily focused on revenue team execution and coaching. It is not a general-purpose project management or CRM tool, and may be overkill for very small teams or non-sales departments.
