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About Flowcode
What is Flowcode?
Flowcode is an enterprise QR code generator and digital engagement platform. It lets brands create and manage QR codes (Flowcodes), short URLs (FlowURLs), and mobile landing experiences (FlowHubs) that connect physical and digital touchpoints. The platform captures first-party data, powers personalization, and integrates with CRM and CDP systems.
What problem does it solve?
For large organizations, standard QR codes are static and lack attribution. Flowcode solves this by providing dynamic, trackable codes that feed real-time analytics. It helps brands measure offline-to-online conversions, grow their CRM lists, and retarget audiences with accurate customer profiles.
Who is it for?
Flowcode is built for enterprise teams across retail, sports, media, travel, healthcare, and financial services. It is trusted by over 75% of Fortune 500 companies. It is not ideal for individuals or small businesses needing simple, low-cost QR solutions—Flowcode's enterprise focus means pricing and onboarding are tailored for scale.
Real use cases
On-pack QR codes for consumer goods to drive CRM sign-ups, event or fan engagement for sports and entertainment, and direct-to-consumer campaigns that need robust analytics. The platform also supports agency and media use cases where measuring scan-to-conversion is critical.
Key features
- Flowcode® — Create dynamic QR codes with full analytics and real-time data collection.
- FlowURL™ — Transform digital touchpoints into personalized conversion experiences.
- FlowHub™ — Route audiences to branded, curated mobile experiences from any touchpoint.
- FlowID & Personalization — Unify customer identity across omnichannel touchpoints for deeper personalization.
- Analytics & Integrations — Pre-built API integrations with major CRM and CDP platforms.
- Workspaces & API — Collaborate with teams and build custom workflows using the platform’s API.
- SmartFlow (Enterprise) — AI-driven campaign optimization for advanced data strategies.
SaaSpartout Score
7.1
/10
Editorial score from our review methodology — not user ratings.
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Flowcode Pricing
Flowcode pricing: Free plan available; Enterprise custom pricing. Billing model: Free.
Flowcode 1 for Individuals
Free plan for individuals to create and manage basic Flowcodes.
Growth Plus
For fast-scaling teams and brands. Features include: 1 custom use case built during onboarding, Audience Builder for retargeting, native CRM and CDP integrations, real-time analytics and customizable dashboards. Pricing: book a demo (custom quote).
Enterprise
For brands with advanced data strategies. Includes everything in Growth Plus plus unlimited Flowcodes, Short URLs, and Landing Pages, unlimited workspaces, custom API integrations, advanced CRM/CDP integrations, AI-driven SmartFlow optimization, custom privacy controls, and dedicated enterprise customer success. Pricing: custom quote (rate card applies).
Free trial/demo: Contact Flowcode for a free demo; onboarding provided by their team.
Frequently asked questions
Is Flowcode free?
Yes, Flowcode offers a free plan called 'Flowcode 1 for Individuals' that lets you create basic QR codes. For teams and enterprises, paid plans (Growth Plus and Enterprise) require a custom demo and quote.
How much does Flowcode cost?
Flowcode's individual plan is free. Growth Plus and Enterprise plans have custom pricing—you must book a demo to get a quote. The pricing page indicates 'Billed Annually (Save 58%)' and a rate card applies for enterprise, but no specific dollar amount is publicly listed.
What is Flowcode used for?
Flowcode is used to create trackable QR codes, short URLs, and mobile landing pages. It helps brands convert offline audiences to digital experiences, capture first-party data, and measure campaign performance in real time.
Who is Flowcode best for?
Flowcode is best for enterprise brands and teams in retail, sports, media, healthcare, and financial services. It's also used by agencies and Fortune 500 companies for large-scale campaigns. It may be overkill for individuals or small businesses with simple QR needs.
What are top alternatives to Flowcode?
Common alternatives include QR Code Generator, Beaconstac, and Uniqode (formerly Scanova). These offer similar QR code creation and analytics but may have different pricing and enterprise features.
Does Flowcode integrate with CRM systems?
Yes, Flowcode provides pre-built API integrations with major CRM and CDP platforms, and for Enterprise plans, it supports custom API integrations for deeper personalization and retargeting.
