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About Heap
What is Heap?
Heap is a digital experience analytics platform that automatically captures every user interaction across your website and apps. It helps you understand the complete customer journey, from first touch to conversion, without needing engineering resources for tracking. By integrating quantitative and qualitative data, Heap provides a full picture of user behavior.
Who is Heap for?
Heap is ideal for product managers, marketers, and data analysts at startups, scale-ups, and enterprises who need to improve conversion, activation, and retention. It's especially useful for teams that lack dedicated data engineering resources but still want comprehensive, event-level analytics. If you're a small business looking for a simple analytics tool, Heap might be overkill, but for scaling SaaS and e-commerce companies, it's a powerful fit.
Real Use Cases
Companies like Huel use Heap to increase conversions by 30%, while Lending Club added over $1M in personal loan volume. Heap's Illuminate feature automatically surfaces friction points and opportunities, and session replay lets you see exactly where users struggle. With over 100 integrations, you can send insights to your CRM, marketing automation, or support tools.
Key features
- Autocapture — Automatically track every user interaction without coding.
- Session Replay — Watch recordings to see exactly what users do and why.
- Sense AI — Get AI-powered insights to answer questions and find hidden opportunities.
- Illuminate — Automatically detect friction and correlation with conversion and retention.
- Funnels & Journeys — Visualize user paths and identify drop-off points.
- 100+ Integrations — Connect with other tools to deliver insights where you need them.
- Data Governance — Manage event labeling and custom properties for clean, reliable data.
SaaSpartout Score
7.5
/10
Editorial score from our review methodology — not user ratings.
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Heap Pricing
Heap pricing: from $0/mo (Free plan). Billing model: Freemium.
Free
$0/month — Includes core analytics charts, unlimited enrichment sources, guides integrations, 6 months data history, and SSO. Up to 10k monthly sessions.
Growth
Custom pricing — Adds Sense AI, unlimited users & reports, chart customization, CSV exports, 12 months data history, and email support. Free snippet installation to get an estimate.
Pro
Custom pricing — Adds account analytics, engagement matrix, report alerts, session replay as add-on, and standard support.
Premier
Custom pricing — Adds data warehouse integration, behavioral targeting, unlimited projects, advanced user permissions, dedicated CSM, and region-specific storage.
All plans include a free trial period.
Frequently asked questions
How much does Heap cost?
Heap offers a free plan with up to 10k monthly sessions. For Growth, Pro, and Premier plans, pricing is custom, so you need to contact sales for a quote. The free snippet can be installed to get an estimate.
Is Heap free?
Yes, Heap has a free plan that includes core analytics, enrichment sources, and 6 months of data history, with up to 10k monthly sessions.
What is Heap used for?
Heap is used for product and experience analytics. It automatically captures all user interactions to analyze behavior, improve conversion, increase retention, and optimize the user experience.
Who is Heap best for?
Heap is best for product managers, marketers, and data teams at SaaS and e-commerce companies that need deep behavioral insights without heavy engineering work. It's also suitable for large enterprises with complex data needs.
What are the main alternatives to Heap?
Top alternatives include Mixpanel, Amplitude, and Pendo. Heap stands out for its autocapture and integrations with quantitative and qualitative data.
Does Heap have a free trial?
Yes, you can start with the free plan or sign up for a trial of the paid features. The Growth plan can be estimated after installing a free snippet.
