Great Question — Analytics & Data

What is Great Question?

Great Question is a user research platform that helps product teams and researchers recruit participants, conduct interviews, surveys, and usability tests, and manage insights in one place. It replaces fragmented tools like Calendly, UserTesting, and Dovetail by combining recruitment, scheduling, research methods, and a centralized repository.

Who is it for?

Great Question is built for UX researchers, research operations managers, and product leaders at companies like Miro, ServiceNow, and Asana. It is ideal for teams that need to scale structured research across multiple projects. It is not for solo researchers or very small teams that only need a simple survey tool without participant management.

Real use cases

Teams use Great Question to streamline participant recruitment from existing panels or external sources, automate incentive payments, run moderated or unmoderated studies, and analyze transcripts with AI tagging and synthesis. It also integrates with Salesforce, Snowflake, Qualtrics, and Databricks to sync participant data.

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• Recruitment & Participant Management — Build a centralized panel, segment and filter participants, automate email outreach and incentive payments.
• Multi-Method Research — Run interviews, surveys, prototype tests, blind studies, focus groups, card sorting, and tree testing from one platform.
• AI Analysis & Repository — Automatic transcription, AI tagging, highlight and video reel creation, project synthesis, and global AI search across all studies.
• Integrations — Sync with Salesforce, Snowflake, Qualtrics, Databricks, and external CRM. Also works with Claude, Cursor, and ChatGPT via MCP.
• Observer Rooms & Governance — Unlimited observer seats, granular access control, SSO, SCIM, custom consent, data retention, and GDPR DPA.

Great Question pricing: from $129/seat/mo.

For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →

Self-serve (Monthly)

$129 per seat / month — Run studies, manage participants, and share insights all in one place. Max 5 seats. Unlimited observer seats. Start free trial.

Self-serve (Annual)

$1,290 per seat / year (2 months free) — Same features as monthly plan. Max 5 seats. Unlimited observer viewers. 2 months free when billed annually.

Enterprise

Custom annual pricing — Scale research across your organization with governance features. 5 seats minimum. Unlimited observers & seats. Custom pricing tailored to your modules, CRM size, and research workflows. Book a demo.

All plans include a free trial (no credit card required) to start a study with AI.

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