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About Countly
What is Countly?
Countly is a first-party digital analytics and customer engagement platform. It helps you capture data from websites, mobile apps, desktop apps, and connected devices, then analyze that data to understand user behavior. It solves the problem of needing powerful analytics without sacrificing user privacy or data ownership.
Who is it for?
Countly is designed for product managers, data analysts, and marketing teams at growing and enterprise organizations that need control over their data. It is particularly well-suited for companies in regulated industries like healthcare or finance that must comply with GDPR, HIPAA, or similar standards. It may not be the best fit for a small team looking for a simple, low-cost, plug-and-play analytics tool without a significant setup process.
Key Use Cases
With Countly, you can track user journeys, build custom dashboards, run A/B tests, send push notifications, and use AI-powered insights to improve engagement. For example, a product team can use funnel analysis to find drop-off points in their onboarding flow, while a growth team can use journey analytics to personalize in-app messaging.
Deployment Options
Countly offers two main deployment options: a managed private cloud (Flex) and full self-hosting (Enterprise). This flexibility lets you choose the level of control that fits your compliance and infrastructure requirements.
Key features
- First-Party Data — Capture data directly from your users without relying on third-party cookies, improving privacy and accuracy.
- Comprehensive SDKs — Use 10 SDKs for mobile, web, desktop, and connected devices, plus a data write API, to collect data from any source.
- Data Management — Plan, validate, filter, and transform your data before or after capture to ensure quality and governance.
- AI-Powered Analytics — Generate reports, dashboards, and recommendations using AI-assisted tools to reveal new perspectives.
- Adaptivity Suite — Act on insights with push notifications, A/B testing, in-app messaging, surveys, and remote config (feature flags).
- Custom Dashboards — Build and visualize data with time-series trends and cohort segmentation tailored to your needs.
- Enhanced Intelligence — Use advanced analytics like funnels, retention, flows, and crash reporting to understand user behavior in depth.
SaaSpartout Score
7.1
/10
Editorial score from our review methodology — not user ratings.
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Countly Pricing
Countly pricing: from $175/mo.
For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Flex (Private Cloud)
Starts at $175 per month. Includes Advanced Analytics, hosted in a secure private cloud (choose your region), usage-based pricing (not seat-based). Add-ons like Adaptivity and Intelligence are available anytime.
Enterprise (Self-Hosted)
Custom pricing. Includes all capabilities (Advanced Analytics, Adaptivity, Intelligence), deployment on your infrastructure, zero vendor access to data, and enterprise-grade security and compliance. An SLA is included.
Flex offers a free trial to get started, and all plans can be scaled as your needs grow.
Frequently asked questions
How much does Countly cost?
Countly's Flex plan starts at $175 per month for a managed private cloud deployment. The Enterprise plan, which is self-hosted, has custom pricing.
Does Countly have a free plan or trial?
Countly offers a free trial for its Flex plan. There is no mention of a permanent free plan on their website.
Who is Countly best for?
Countly is best for growing teams and large organizations that need flexible, privacy-focused analytics and require control over their data, such as those in regulated industries.
What are the top alternatives to Countly?
Top alternatives include Mixpanel, Amplitude, and PostHog. However, Countly differentiates itself with a strong focus on privacy, first-party data, and flexible deployment options.
Is Countly self-hosted?
Yes, Countly offers a self-hosted Enterprise plan. This allows for full data ownership and control, with no vendor access to your data.
