SMTP.com is a reliable email relay API and delivery platform, offering scalable plans from $25/month for 50k emails.
Free·from $25/mo
About BotPenguin
What is BotPenguin?
BotPenguin is a no-code AI chatbot and agent builder that lets you create, customize, and launch AI-powered conversations across WhatsApp, website, Instagram, Facebook, Telegram, MS Teams, and voice—without writing a single line of code. It combines a drag-and-drop builder, an omnichannel unified inbox, and AI features like LLM integration and knowledge base training.
What problem does it solve?
BotPenguin solves the challenge of managing customer conversations across multiple platforms. Instead of juggling separate tools and manual responses, you can set up one bot that captures every conversation, automates lead capture, appointment booking, and even WhatsApp bulk messaging. It’s built for businesses that want to scale support and marketing without adding headcount.
Who is it for?
It’s ideal for small to mid-sized businesses, marketers, e-commerce stores, and support teams that need a fast, affordable way to engage customers on channels they already use. If you want to automate Instagram DMs, WhatsApp orders, or website chat, BotPenguin fits. It’s not for developers needing deep custom code control or enterprises with complex legacy integrations—though it does offer APIs and 30+ integrations.
Real use cases
- Auto-reply to Instagram comments and DMs to capture leads.
- Set up WhatsApp product catalogs and let users order directly.
- Book appointments and send reminders via chatbot.
- Send bulk WhatsApp messages to segmented lists.
- Provide instant support with an AI knowledge base trained on your FAQs.
Key features
- No-Code Chatbot Builder — Create bots for WhatsApp, website, Instagram, Facebook, Telegram, and voice without coding.
- AI-Powered Conversations — Use LLM integration (OpenAI models) and train AI on your website, PDFs, or FAQs.
- Unified Inbox — Manage all platform conversations from one single inbox, with live chat handoff.
- WhatsApp Business Features — Get free Green Tick verification, WhatsApp shop automation, and bulk messaging.
- Lead Management — Capture unlimited leads and get instant email notifications.
- Analytics & Segmentation — Track resolution rate, escalation, and create custom user segments for targeting.
- 30+ Integrations — Connect Shopify, Google Calendar, Zendesk, and more.
SaaSpartout Score
7.6
/10
Editorial score from our review methodology — not user ratings.
◆ AI advisor — 30 seconds, no signup
Why are you looking at Messaging & Chat tools today?
BotPenguin Pricing
BotPenguin pricing: from $29/month.
For comparison: the median starting price in Communication is $15.99/month, measured across 153 tools we track. See the full SaaS Pricing Index →
Free Forever Plan
Price: $0. Start risk-free with no credit card required. Includes 1 chatbot, 1,000 messages, unlimited subscribers/leads, pre-built chatflow templates, intent-based routing, unified inbox, multilingual support, live chat, SSL security, and AI features like LLM integration and 1,000 AI-answered messages. You also get free Green Tick verification on WhatsApp (markup-free).
Little Plan (Recommended)
Price: from $29/month (7-day free trial). Everything in Free, plus 3,000 messages, 5 chatbots, 5 team members, lead email notifications, appointment booking, WhatsApp bulk messaging, Instagram DM automation, WhatsApp shop automation, reports & analytics, customer segmentation, custom attributes, mobile apps for agents, and 30+ integrations. Save 2 months when you pay yearly.
All plans include 24/7 support and no hidden costs.
Frequently asked questions
Is BotPenguin free to use?
Yes, BotPenguin offers a free forever plan with 1 chatbot, 1,000 messages, and access to core features like unified inbox and AI features (up to 1,000 AI-answered messages). No credit card is required to start.
How much does BotPenguin cost after the free trial?
After the 7-day free trial of the Little Plan, pricing starts at $29 per month (billed yearly or monthly). There’s also a free forever plan if you don’t need extra features.
What is BotPenguin used for?
It’s used to build no-code AI chatbots that automate customer conversations on WhatsApp, website, Instagram, Facebook, Telegram, and more. Common uses include lead capture, appointment booking, WhatsApp shopping, and instant customer support.
Who is BotPenguin best for?
It’s best for small to medium businesses, marketers, and support teams that want to automate conversations across multiple channels without technical skills. It’s also great for e-commerce stores using WhatsApp or Instagram to sell.
What are the top alternatives to BotPenguin?
Top alternatives include Tidio, ManyChat, Chatfuel, and Intercom. Each offers different strengths, but BotPenguin stands out for its transparent pricing, free forever plan, and free WhatsApp Green Tick verification.
What is the main limitation of BotPenguin?
The main limitation is that the free plan has a 1,000 message limit, which may be restrictive for high-volume businesses. Also, while it offers 30+ integrations, it’s not as deeply customizable for complex enterprise workflows as some developer-focused platforms.
