SocialMan — Marketing & SEO

What is SocialMan?

SocialMan is a Messenger marketing platform built on Meta's official Messenger Platform. It lets you create Facebook Messenger chatbots, run broadcast campaigns, automate comments, and handle Instagram DMs — all from one tool. It solves the problem of managing customer conversations across channels by bringing them into a single chat interface.

Who is it for?

SocialMan is designed for growing stores, support teams, and agencies that want to engage customers where they already chat — on Facebook Messenger and Instagram. It's especially useful for e-commerce brands that want to sell directly in chat, and for marketers who need to automate comment-to-DM flows. If you're looking for a simple, affordable way to start with Messenger marketing, SocialMan is a good fit.

Key capabilities and use cases

With SocialMan, you can build a welcome bot, automate replies to comments, send broadcasts to opted-in subscribers, and drive Instagram DMs from story replies and mentions. For example, a store can set up a comment-to-DM campaign to answer product questions and share checkout links without the customer leaving the conversation. The analytics dashboard shows subscriber counts, delivery, open, and click rates per campaign, so you can measure what works.

How it works

You start by connecting your Facebook Pages and Instagram accounts. Then you build a flow using templates or from scratch. SocialMan operates within Meta's messaging rules — the 24-hour window, approved message tags, and opt-in recurring notifications — so your campaigns stay compliant and your Pages stay healthy.

• Messenger chatbots — Build automated conversation flows to answer questions, qualify leads, and book demos.
• Broadcast campaigns — Send promotions and recurring notifications to subscribers who opted in, within Meta's allowed message tags.
• Comment automation — Reply to comments on Facebook posts and move the conversation into a private Messenger thread.
• Instagram automation — Trigger DMs from story replies, post comments, and mentions on connected Instagram accounts.
• Sell in chat — Share products, take orders, and hand off to checkout without leaving the conversation.
• Analytics — See subscribers, delivery, open, and click rates per campaign to tell what actually works.

SocialMan pricing: from $49 one-time. Billing model: Lifetime.

For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →

Free

$0 — Try SocialMan on one Facebook Page and ship your first flow. Includes 1 Page, Messenger chatbot builder, basic comment automation, and community support.

Lite

$49 one-time — For a growing store running regular campaigns. Includes multiple Pages, broadcasts and recurring notifications, Instagram automation, and analytics and reports.

Accelerator

$99 one-time — For agencies and teams managing many accounts. Includes everything in Lite, higher subscriber limits, multiple team members, and priority support.

Start free on the Free plan, no credit card required.

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