Shopify is a complete commerce platform to build, run, and scale an online store, from solo entrepreneurs to growing brands.
Free·from €25/mo
About InstaPrice
What is InstaPrice?
InstaPrice is a dynamic pricing and repricing tool for e-commerce sellers. It automatically adjusts your product prices on marketplaces like Amazon, eBay, and Walmart based on competitor activity, demand, and your own rules. The problem it solves: manually tracking and updating prices is time-consuming and unprofitable. InstaPrice does it for you in real time, helping you stay competitive without constant monitoring.
Who is it for?
Perfect for e-commerce sellers, especially small to mid-sized businesses doing more than 50 orders per month. It’s also used by large sellers and brands that need to manage thousands of SKUs. Not ideal for one-off sellers or businesses not selling on major marketplaces, as core features rely on those integrations.
Real Use Cases
An Amazon seller uses InstaPrice to undercut competitors by 2% on high-volume items while maximizing margin on low-competition products. A Walmart seller sets floor and ceiling prices to ensure profitability even during sales events. Businesses also use it for repricing during holidays or flash sales, automatically reverting prices afterward.
Key features
- Automated Repricing — Adjust prices in real time based on your custom rules and competitor moves.
- Multi-marketplace Support — Works with Amazon, eBay, Walmart, Shopify, and more.
- Rule-based Controls — Set minimum and maximum prices, margin floors, and competitor match strategies.
- Competitor Tracking — Monitor competitor prices and react automatically.
- Analytics Dashboard — See how repricing impacts sales, profit, and Buy Box wins.
- Bulk SKU Management — Apply pricing rules to thousands of products at once.
- Hourly or Daily Sync — Choose update frequency to balance performance and API usage.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
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InstaPrice Pricing
InstaPrice pricing: from $29/mo.
For comparison: the median starting price in E-commerce is $39/month, measured across 131 tools we track. See the full SaaS Pricing Index →
Starter Plan – $29/month
For up to 500 SKUs, 1 user, basic repricing rules, and 1 marketplace connection. Includes support via email.
Growth Plan – $79/month
Up to 2,000 SKUs, 3 users, advanced rules, 3 marketplace connections, and priority support.
Pro Plan – $199/month
Up to 10,000 SKUs, 10 users, all features, 10 marketplace connections, API access, and phone support.
Free 14-day trial available on all plans. No credit card required to start.
Frequently asked questions
What is InstaPrice?
InstaPrice is a dynamic pricing tool that automatically adjusts your e-commerce product prices based on competition, demand, and your own rules.
How much does InstaPrice cost?
InstaPrice starts at $29 per month for the Starter plan, with Growth ($79/mo) and Pro ($199/mo) tiers available. A free 14-day trial is offered.
Which marketplaces does InstaPrice support?
InstaPrice integrates with Amazon, eBay, Walmart, Shopify, and other major e-commerce platforms.
Is InstaPrice free?
No, but there is a free 14-day trial on all paid plans. No credit card required to start the trial.
Who is InstaPrice best for?
It's best for e-commerce sellers with at least 50 monthly orders who need automated repricing to save time and maximize profit. Not for casual one-off sellers.
What are the main limitations of InstaPrice?
Smaller marketplaces are not supported. The Starter plan limits you to 500 SKUs and one marketplace. Advanced rules require higher-tier plans.
