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About GoSquared
What is GoSquared?
GoSquared is a real-time website analytics platform that gives you accurate, live numbers without the complexity of Google Analytics. It solves the problem of confusing, delayed, or privacy-invasive analytics by providing clean dashboards, instant data updates, and full GDPR compliance. It is built for businesses, marketers, and product teams who want trustworthy, easy-to-understand insights—not for those who need heavy ad network integration or massive enterprise-scale customization.
Who is it for?
GoSquared is ideal for small to mid-sized businesses, startups, e-commerce sites, and content publishers who want to understand visitor behavior without a steep learning curve. It works especially well for teams tired of GA4's complexity and those who value data privacy. Use cases include tracking campaign performance, monitoring real-time traffic spikes, and sharing daily email reports with stakeholders.
Key capabilities at a glance
GoSquared offers a lightweight snippet that won't slow your site, real-time metrics that update as events happen, event tracking, UTM campaign tracking, unlimited data retention, and unlimited team sharing. All plans include email reports and strong privacy controls. Setup takes minutes with plugins for most major platforms.
Key features
- Real-time analytics — Every metric updates as it happens, with no batch delays or guessing.
- Intuitive dashboards — Clean, beautiful interfaces your whole team will actually want to use.
- Privacy-first design — Your data is anonymised by default, fully GDPR compliant, and never sold to ad networks.
- Lightweight snippet — The smallest tracking snippet in the industry, so your site speed stays unaffected.
- Event & UTM tracking — Track button clicks, campaigns, and custom events with no configuration hell.
- Daily email reports — Wake up to key metrics like top traffic, best content, and top referrers.
- Unlimited data retention — Keep your historical data forever, with no extra costs.
SaaSpartout Score
7.6
/10
Editorial score from our review methodology — not user ratings.
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GoSquared Pricing
GoSquared pricing: from £9/mo.
For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Starter — £9/mo
100,000 pageviews, 3 projects. Includes unlimited team sharing, email reports, UTM tracking, event tracking, email support, GDPR compliance, strong privacy controls, and unlimited data retention. 7-day free trial.
Standard — £24/mo
500,000 pageviews, 5 projects. All Starter features plus higher pageview quota. Most popular plan. 7-day free trial.
Pro — £49/mo
1 million pageviews, 10 projects. All Standard features with increased limits. 7-day free trial.
Scale — £99/mo
2.5 million pageviews, 20 projects. All Pro features with highest pageview allowance. 7-day free trial.
Frequently asked questions
How much does GoSquared cost?
GoSquared plans start at £9/mo (Starter) for 100,000 pageviews and 3 projects. Higher tiers are £24/mo (Standard), £49/mo (Pro), and £99/mo (Scale). All plans come with a 7-day free trial.
Is GoSquared free?
No, GoSquared is a paid tool, but you can try it free for 7 days with no credit card required. Cancel anytime during the trial.
What is GoSquared used for?
GoSquared is used for real-time website analytics. It helps businesses track pageviews, visitor behavior, campaign performance, and events without complex setup. It's a simpler, more private alternative to Google Analytics.
Who is GoSquared best for?
GoSquared is best for small to mid-size businesses, marketers, and product teams who want accurate, real-time data without the jargon or privacy concerns of GA4. It is less suitable for large enterprises needing custom data pipelines.
What are the top GoSquared alternatives?
Top alternatives include Plausible, Fathom Analytics, Simple Analytics, and Matomo. These also focus on privacy and simplicity, but GoSquared stands out for its real-time capabilities and 20-year track record.
Does GoSquared track pageviews in real time?
Yes, GoSquared updates all metrics in real time — no batch jobs or delays. Every pageview, event, or referral is visible instantly as it happens.
