SendPulse ◆
SendPulse is an all-in-one marketing platform with email, SMS, push notifications, and CRM, starting from £8/mo.
Free·Free · from £8/mo
About Mailchimp
What is Mailchimp?
Mailchimp is an all-in-one marketing platform that helps businesses grow by sending targeted email and SMS campaigns. It uses AI and real-time behavioral data to automate customer journeys, segment audiences, and optimize conversions — all without requiring technical skills.
Who is it for?
Mailchimp is designed for ecommerce stores, small businesses, nonprofits, professional services, and content creators who want to engage customers and drive sales. It’s less suited for enterprises needing deep custom CRM integrations or for teams with very tight budgets needing unlimited sends on a free plan.
Real-world use cases
An online retailer uses Mailchimp’s behavioral automation to send cart-abandonment emails and product recommendations. A local nonprofit manages donor newsletters with segmented lists. A consultant automates follow-ups after client inquiries, saving hours per week. Mailchimp also supports SMS marketing for reaching audiences on mobile.
Key benefits for marketers
With a 4.5-star rating from over 33,000 reviews, Mailchimp is trusted for its intuitive interface, pre-built templates, and AI-powered insights that help increase ROI. The platform also offers a free plan and a 14-day free trial of the Standard plan — no credit card required.
Key features
- Email & SMS campaigns — Send targeted emails and text messages from a single dashboard, reaching customers on any device.
- AI-powered automation — Set up triggered messages based on subscriber behavior, saving time and boosting conversions.
- Audience segmentation — Use real‑time data to create custom segments for personalized messaging.
- Predictive analytics — Get actionable insights into growth, conversion funnels, and ROI.
- Customizable templates — Choose from hundreds of responsive email templates or build your own.
- Integrations — Connect with ecommerce platforms, CRMs, and over 300 apps.
- A/B testing — Test subject lines, content, and send times to optimize performance.
SaaSpartout Score
7.6
/10
Editorial score from our review methodology — not user ratings.
Mailchimp Pricing
Mailchimp pricing: from €17/mo.
Standard Plan (recommended)
From €17.62/month for 500 contacts (12‑month price). Send up to 6,000 emails/month. Includes AI tools, audience segmentation, custom templates, and SMS credits (additional cost).
14‑day free trial available — no credit card required.
Free Plan
€0/month for up to 500 contacts. Send up to 100 emails/month. Includes basic templates, single‑step automations, and marketing calendar.
No credit card needed.
Essentials Plan
Starting from a lower price than Standard (exact price not available from scraped data); includes core email features and limited automation.
Premium Plan
For larger audiences (10,000+ contacts). Includes advanced segmentation, phone support, and custom branding. Contact sales for pricing.
Frequently asked questions
Is Mailchimp free?
Yes, Mailchimp offers a Free plan for up to 500 contacts and 100 emails per month. No credit card required.
How much does Mailchimp cost?
The Standard plan starts at €17.62/month (for 500 contacts, 12‑month billing). The Free plan is €0. Essentials and Premium plans are available for larger audiences.
Who is Mailchimp best for?
Mailchimp is best for ecommerce stores, small businesses, nonprofits, and content creators who need easy email and SMS marketing with automation.
What are the key limitations of Mailchimp?
The Free plan limits you to 100 emails/month and basic features. Higher‑volume senders need paid plans. Advanced CRM features may be missing for large enterprises.
What are the top Mailchimp alternatives?
Popular Mailchimp alternatives include Constant Contact, Sendinblue (Brevo), ActiveCampaign, and Klaviyo — especially for ecommerce.
Does Mailchimp offer SMS marketing?
Yes, Mailchimp includes integrated SMS marketing. You can send text messages to your audience alongside email campaigns.
