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About Invoca
What is Invoca?
Invoca is an AI-powered revenue execution platform that helps marketing, sales, and contact center teams track, analyze, and convert inbound calls and texts into booked appointments and sales. It connects every online and offline touchpoint in the buyer journey, using AI to engage, qualify, and route leads 24/7 via SMS and voice.
Who is Invoca for?
Invoca is built for B2C brands, agencies, pay-per-call marketers, and multi-location businesses that rely on inbound calls or texts—such as healthcare, home services, auto dealerships, and financial services. It is not designed for B2B enterprise sales or companies that don't rely on inbound phone conversations.
Key capabilities
Invoca tracks calls with dynamic phone numbers, records conversations, builds custom IVRs, imports offline conversions, and integrates with ad platforms like Google Ads and Meta Ads. Its optional Signal AI suite provides conversation analytics, while PreSense offers real-time insights for contact centers.
Why use Invoca?
The platform solves the problem of missed call revenue and hard-to-measure offline conversions. Users report higher close rates, increased marketing-driven leads, and more booked appointments, as shown in case studies and success stories.
Key features
- Call tracking with dynamic numbers — Associates inbound calls to session-level digital data to measure marketing ROI.
- Custom IVR recording — Build and record interactive voice responses to route callers efficiently.
- Offline conversion import — Upload offline conversions and revenue via file or API for closed-loop attribution.
- No-code ad integrations — Connect with Google Ads, Google Analytics 4, Microsoft Ads, Meta Ads, HubSpot, and Slack.
- Unanswered call alerts — Detect missed calls and voicemails, and get real-time alerts on important call moments.
- AI conversation analytics (optional) — Signal suite provides AI-powered insights into call conversations.
- Enterprise-grade security — SAML SSO, sandbox environment, and data compliance for top organizations.
SaaSpartout Score
7.2
/10
Editorial score from our review methodology — not user ratings.
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Invoca Pricing
Invoca pricing: From Pro plan (custom quote).
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →
Pro
Custom quote. Includes 6,000 annual local or toll-free numbers, 5 custom Signals, dynamic number tracking, call recording with custom IVRs, offline conversion import, no-code integrations (Google Ads, GA4, Microsoft Ads, Meta Ads, HubSpot, Slack), API/webhooks, unanswered call detection, and real-time alerts. Optional add-ons: Signal AI suite, PreSense, AI-Powered QM, advanced IVR, premium integrations.
Enterprise
Custom quote. Includes everything in Pro, plus 12,000 annual numbers, 50 custom Signals, enhanced digital data capture, additional ad integrations (Search Ads 360, Google Campaign Manager, Trade Desk, Marin, Adobe Ad Cloud), TikTok/Pinterest/Snapchat integrations, advanced IVR (speech recognition), advanced reporting, SAML SSO, and sandbox environment.
Elite
Custom quote. Includes everything in Enterprise, plus 18,000 annual numbers, 100 custom Signals, PreSense integration, intelligent data-driven call routing, SIP integration to reduce telecom fees, affiliate marketing suite, and dozens of additional integrations including Adobe Experience Cloud.
Performance (for pay-per-call/affiliate)
Custom quote. Includes 6,000 annual numbers and 5 custom Signals. Tracks calls with dynamic numbers, records calls with IVRs, imports offline conversions, and optimizes call campaigns.
Start with a quote; no free plan is mentioned—contact Invoca for a demo.
Frequently asked questions
Is Invoca free?
No, Invoca is not free. It is a paid enterprise platform with custom pricing based on plan and usage. You can request a quote or book a demo.
How much does Invoca cost?
Invoca's pricing is custom-quoted per plan. The Pro plan includes 6,000 annual numbers and 5 custom Signals, but exact prices are not public. Contact Invoca for a quote.
Who is Invoca best for?
Invoca is best for B2C brands, agencies, pay-per-call marketers, and multi-location businesses that rely on inbound phone calls and want to tie those calls to revenue. It's especially suited for healthcare, home services, and retail.
What are the top alternatives to Invoca?
Common alternatives to Invoca include CallRail, DialogTech (now NICE), CallTrackingMetrics, and Marchex. These offer similar call tracking and analytics features.
Does Invoca integrate with Salesforce?
Yes, Invoca offers premium integrations including Salesforce CRM, but these are optional add-ons—not included in the base Pro plan.
How does Invoca work?
Invoca uses dynamic phone numbers and IVR to track calls, records conversations, and uses AI to analyze them. It then attributes those calls to marketing campaigns and can route leads via SMS or voice to agents, helping convert more inbound leads.
