ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators.
About EmailOctopus
What is EmailOctopus?
EmailOctopus is a laser-focused email marketing platform designed to make sending beautiful, personalized campaigns easy. No SMS, no clutter — just the tools you need to connect with your audience. It helps small businesses, nonprofits, and growing brands build and send tailor-made emails without the high costs of other platforms.
Who is it for?
Ideal for solopreneurs, small to mid-sized businesses, real estate agents, artists, and nonprofits who want straightforward email marketing without overpaying. It also works well for developers needing a powerful API and custom integrations. It is not for enterprise teams needing multi-channel automation or advanced CRM features.
Key capabilities
EmailOctopus offers a drag-and-drop editor, 100+ mobile-friendly templates, custom-branded designs via automated styling, powerful automations, subscriber segmentation and tags, landing pages, forms, detailed reports, and a REST API. Over 1,000 integrations are available, and the support team averages a 9-second response time on live chat.
Real use case
A real estate agent sends weekly newsletters to over 80,000 clients using EmailOctopus, praising its deliverability and competitive pricing. An artist uses it to grow their brand with ease. Nonprofits receive a 20% lifetime discount.
Key features
- Drag-and-drop editor — Easily build emails with images, video blocks, code, and more.
- Unique templates — Designs generated automatically in your brand colors and styles.
- Powerful automations — Set up automated email sequences to nurture your audience.
- Subscriber segmentation — Keep subscribers organized with tags and custom fields for targeted campaigns.
- Detailed reports — Track performance with intuitive reports (forever on paid plans; 30 days on free).
- Developer-friendly API — Connect your website, app, or integrate with over 1,000 apps.
- Landing pages and forms — Create unlimited landing pages and forms to grow your list (Pro plan).
SaaSpartout Score
Editorial score from our review methodology — not user ratings.
EmailOctopus Pricing
EmailOctopus pricing: Starts at free; Pro from $9/mo billed yearly. Billing model: Freemium.
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →
Free (Starter)
Up to 2,500 subscribers, 10,000 emails/month, EmailOctopus branding, reports available for 30 days, 1 landing page and 1 form, access for 1 user. No credit card required.
Pro — $9/month (billed yearly)
10,000 subscribers, full control over email design, reports available forever, unlimited landing pages and forms, unlimited users, remove EmailOctopus branding, all features. Cancel anytime. Also available monthly.
Nonprofits receive a 20% lifetime discount. Custom plans available for 500,000+ subscribers. No free trial, but the free plan lets you explore without limits.
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