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About Branch
What is Branch?
Branch is a mobile measurement and deep linking platform that helps growth-oriented teams track every click, attribute conversions, and prove marketing ROI. It connects paid, organic, email, web, and app touchpoints into a single view, eliminating blind spots in your user journey data.
Who needs Branch?
Branch is built for marketing and growth teams at mobile-first companies looking to scale app installs, improve user engagement, and reduce wasted ad spend. It is ideal for brands running cross-channel campaigns who need defendable attribution to protect their budget. It is less suited for pure web-only businesses without a mobile app presence.
Key capabilities and use cases
Branch offers real-time mobile measurement with multi-touch attribution, configurable lookback windows, and SKAdNetwork (SKAN) modeling to handle signal loss. AI tool Ivy automates links and QR codes at scale and delivers personalized recommendations using first-party data. Deep linking routes users seamlessly from ads, email, social, SMS, and web into the exact app content, reducing friction and improving LTV by up to 3x. Use cases include campaign optimization, fraud reduction (82% fewer fraudulent installs), and driving revenue growth (180% reported by one customer).
Key features
- Real-time mobile measurement — Track every touchpoint from first click to conversion with defendable data.
- Multi-touch attribution — Connect paid, organic, email, web, and app interactions to understand full conversion paths.
- AI deep linking — Ivy personalizes links and QR codes using first-party data, handling 6,000+ edge cases to keep user journeys frictionless.
- SKAN modeling — Overcome signal loss with SKAN Conversion Studio, null CV modeling, and LTV forecasts.
- Fraud prevention — Catch fraudulent installs before they cost you, reducing fraud by up to 82%.
- Cross-platform attribution — Measure campaigns across mobile, web, CTV/OTT, and desktop with conversion path visualization.
- Self-serve dashboards — Launch with pre-built reports to see what’s working before your first campaign even runs.
SaaSpartout Score
7.6
/10
Editorial score from our review methodology — not user ratings.
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Branch Pricing
Branch pricing: Free trial available; Essentials plan request demo. Billing model: Free.
For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Basics
Free trial — Launch and measure first campaigns with real-time dashboards, basic mobile measurement, and deep linking. Start your free trial.
Essentials
Contact sales for pricing — Includes unlimited partners, SKAN clarity, fraud detection, LTV tracking, and multi-touch attribution.
Enterprise
Contact sales for pricing — Adds predictive LTV, CTV/OTT measurement, advanced SKAN modeling, and custom APIs for large-scale growth.
Frequently asked questions
Is Branch free?
Branch offers a free trial of the Basics plan to launch and measure your first campaigns. No credit card required.
How much does Branch cost?
Pricing starts with a free trial for the Basics plan. Essentials and Enterprise plans require contacting sales for a custom quote based on volume and needs.
What is Branch used for?
Branch is used for mobile measurement, deep linking, and attribution. It helps brands track ad performance, reduce fraud, and seamlessly route users into apps from any channel.
Who is Branch best for?
Branch is best for growth and marketing teams at mobile app companies running cross-channel campaigns who need reliable attribution to prove ROI and optimize spend.
What are the main features of Branch?
Key features include real-time mobile measurement, multi-touch attribution, AI deep linking (Ivy), SKAN modeling, fraud detection, and cross-platform attribution.
What are top alternatives to Branch?
Top alternatives include Adjust, AppsFlyer, and Singular. Each offers similar mobile attribution and deep linking capabilities, but Branch stands out for its AI tools and SKAN modeling.
