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About Matomo
What is Matomo?
Matomo is a privacy-first web analytics platform that gives you accurate, unsampled data while ensuring GDPR compliance. It solves the problem of incomplete analytics caused by ad blockers and consent banners, which can miss up to 40% of traffic. You get full ownership of your data, whether you choose cloud hosting or self-hosting.
Who is it for?
It's ideal for privacy-conscious businesses, digital marketers, and organizations that need reliable, actionable insights without compromising user privacy. It's not suited for those who prefer free, limited tools or who don't mind data sampling.
Real use cases
Track AI traffic sources to see how assistants like ChatGPT discover your site, analyze funnels to find drop-off points, and use heatmaps and session recordings to understand user behavior. With 100+ integrations, Matomo fits seamlessly into your stack.
Key features
- Unsampled Data — Get 100% accurate analytics, even at high traffic volumes.
- GDPR Compliance — Ensure data protection with cookieless tracking and anonymization.
- Full Data Ownership — Host on-premises or in the cloud with no vendor lock-in.
- AI Traffic Insights — See how AI tools drive traffic and engagement.
- Funnels & Flows — Understand user journeys and identify drop-offs.
- Heatmaps & Session Recordings — Visualize user behavior in real time.
- 100+ Integrations — Connect with WordPress, Google Tag Manager, and more.
SaaSpartout Score
7.6
/10
Editorial score from our review methodology — not user ratings.
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Matomo Pricing
Matomo pricing: from $29/mo.
For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Cloud (Business)
From $29/month (billed annually, 2 months free) or $29/month billed monthly. Includes up to 50,000 hits/month, 30 websites, email support, 100 custom reports, heatmaps & session recordings (up to 6,000 pageviews/month), A/B testing, and more. 21-day free trial available, no credit card required.
Enterprise
Custom pricing. Includes all Business features plus custom team members, custom dimensions, raw data retention, white label, custom domain, SAML/LDAP integration, and a dedicated Customer Success Manager. Designed for high-volume sites (up to 10M+ hits/month).
On-Premise (Self-Hosting)
Free forever with core analytics features. You host it yourself, giving you full control and data ownership. Optional paid add-ons (e.g., heatmaps, A/B testing) are available separately.
All plans include 100% data ownership, no data sampling, and GDPR compliance. Start with a free trial or self-host for free.
Frequently asked questions
Is Matomo free?
Matomo offers a free self-hosted version (On-Premise) that you can use forever with core analytics features. Cloud plans start at $29/month.
How much does Matomo cost?
Cloud plans start at $29/month (billed annually) for up to 50,000 hits per month. Custom pricing is available for Enterprise and larger volumes.
Who is Matomo best for?
Matomo is best for businesses and organizations that prioritize data privacy, need accurate unsampled analytics, and want full control over their data.
What are the top Matomo alternatives?
Top alternatives to Matomo include Google Analytics (free but with sampling and privacy concerns), Plausible Analytics (simple, privacy-friendly, but fewer features), and Fathom Analytics (lightweight, privacy-focused).
Does Matomo work with GDPR?
Yes, Matomo is GDPR-compliant out of the box, offering features like cookieless tracking, data anonymization, and audit logs to help you meet legal requirements.
Can I integrate Matomo with my website easily?
Yes, you can add a single line of JavaScript or use integrations with WordPress, Google Tag Manager, and 100+ other tools—no developer required.
