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About ReferralCandy
What does ReferralCandy do?
ReferralCandy is a referral and affiliate marketing tool that helps e-commerce brands turn word of mouth into measurable revenue. It lets you create and manage customer referral programs, affiliate programs, and influencer campaigns from a single dashboard. It integrates with Shopify and other platforms, and offers multiple reward types including coupons, store credit, cash via PayPal, gift cards, and free products.
What problem does it solve?
ReferralCandy solves the challenge of acquiring new customers cost-effectively. Instead of spending heavily on advertising, brands can incentivize existing customers and affiliates to bring in new business, with the platform tracking every referral and ensuring rewards are only paid on verified sales. It includes fraud protection to prevent self-referrals and reward abuse.
Who is it for?
ReferralCandy is best for e-commerce brands, especially those on Shopify, that want to launch a referral or affiliate program quickly and manage it with minimal effort. It suits small to large businesses, from startups to high-volume brands. It may be less suitable for non-e-commerce businesses or those needing complex enterprise-level customization without a dedicated plan.
Who is it not for?
ReferralCandy is not ideal for service-based businesses, B2B SaaS, or offline retailers, as it is designed for online product sales. Also, businesses that prefer a flat fee without per-success performance fees might find the pricing structure less appealing.
Key features
- Unlimited campaigns — Run multiple referral, affiliate, and influencer campaigns simultaneously.
- Custom coupon codes — Create unique reward codes for advocates and their friends.
- Flexible payouts — Reward advocates with cash via PayPal, store credit, gift cards, or free products.
- Fraud protection — Automatically detect self-referrals, leaked codes, and suspicious activity.
- Analytics and tracking — See every referral, purchase, and payout in one dashboard, with integration to Klaviyo, GA, or Meta Pixel.
- Full API access — Third-party integrations and custom workflows.
- Shopify integration — Easy setup with an installable block and seamless theme integration.
SaaSpartout Score
7.6
/10
Editorial score from our review methodology — not user ratings.
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Why are you looking at Affiliate Tracking tools today?
ReferralCandy Pricing
ReferralCandy pricing: from $39/mo.
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →
Basic
$39/month + 10.5% success fee. For brands getting started with referral and affiliate marketing.
Grow
$79/month + 3.5% success fee. For brands scaling their referral and affiliate revenue.
Scale
$249/month + 1.5% success fee. For high-volume brands where margins matter.
Enterprise
$799/month + 0.25% success fee. Dedicated onboarding and account manager.
All plans include a 7-day free trial. No contract, month-to-month.
Frequently asked questions
How much does ReferralCandy cost?
ReferralCandy pricing starts at $39 per month for the Basic plan, plus a 10.5% success fee. Other plans: Grow at $79/month (3.5% fee), Scale at $249/month (1.5% fee), and Enterprise at $799/month (0.25% fee).
Is ReferralCandy free?
ReferralCandy is not free, but it offers a 7-day free trial. You can try any plan free for 7 days, and the clock starts when you activate the app, not when you install it.
What is ReferralCandy used for?
ReferralCandy is used to create and manage customer referral programs, affiliate programs, and influencer campaigns. It helps e-commerce brands turn word-of-mouth into measurable revenue by rewarding customers and partners for bringing in new sales.
How does the success fee work?
The success fee is a percentage of the purchase subtotal (after discounts, before taxes and shipping) paid on net-new customers your referral or affiliate program brings in. It's charged on each new customer's first three orders only; repeat orders after that are fee-free.
What are the best alternatives to ReferralCandy?
Some popular alternatives to ReferralCandy include Yotpo, Smile.io, and Friendbuy. These platforms offer similar referral and loyalty functionality for e-commerce stores. The right choice depends on your specific needs, budget, and platform.
Can I use ReferralCandy without Shopify?
Yes. While ReferralCandy has a Shopify app, it also works with other platforms. The homepage states 'On another platform? ReferralCandy works there too,' and you can get a demo or try it free.
