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Fullstory Analytics & Data

Free tier available · from $99/mo

About Fullstory

Fullstory captures every mouse movement, scroll, and click on your website, then serves it up as a searchable video replay. No guesswork about what users actually do.

What it does

Fullstory’s session recording engine logs all user interactions and indexes them by behavior—like rage clicks, dead clicks, or form abandonment. You can search for any event (e.g., “users who clicked ‘Buy’ but didn’t complete checkout”) and watch the exact session. It also surfaces quantitative metrics like frustration signals and conversion funnels.

Best for

  • Product managers debugging UX friction without asking users
  • Customer success teams spotting frustration before churn
  • UX researchers validating design changes with real behavior data

Strengths

  • Session replays with pixel-perfect accuracy across devices
  • Automatic detection of rage clicks, dead clicks, and error clicks
  • Searchable by any user action or custom event
  • Integrates with tools like Slack, Jira, and Segment

Key features

  • Session Replay — Watch every user interaction as a video, with filters by page, device, or behavior.
  • Rage Click Detection — Automatically flags when users click repeatedly in frustration.
  • Funnel Analysis — See where users drop off in conversion flows, with session replays at each step.
  • Search by Event — Query any action (e.g., “users who scrolled past pricing”) and get instant session results.
  • Heatmaps — Visualize click, scroll, and movement density across pages.
  • Integrations — Connects with Slack, Jira, Segment, and more for workflow automation.

Fullstory Pricing

Fullstory pricing: Free tier available · from $99/mo. Billing model: Freemium.

Business

Deep product analytics and qualitative insights to grow with agility. Contact for pricing.

Advanced

Discover trends, plan roadmaps, and improve funnels at scale. Contact for pricing.

Enterprise

Building predictive models or using data for GenAI and LLMs. Contact for pricing.

Plan add-ons available: Multi-Org Management, Mobile Analytics, StoryAI, Guides and Surveys. Free tier available.

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Frequently asked questions

Is Fullstory free?
Fullstory offers a free tier with limited features. Paid plans start from $99/mo.
What does Fullstory cost?
Fullstory plans start at $99/mo for the Business tier. Advanced and Enterprise plans are available with custom pricing. A free trial is available.
How does Fullstory work?
Fullstory records every user session on your website, including mouse movements, clicks, and scrolls. You can replay sessions, search for specific behaviors, and get automatic alerts for rage clicks and errors.
Who is Fullstory best for?
Fullstory is best for product managers, UX researchers, and customer success teams who need to understand user behavior without relying on guesswork or user interviews.
What are some alternatives to Fullstory?
Top alternatives include Hotjar, Crazy Egg, and Mouseflow. Each offers session replay and heatmaps but may differ in pricing and advanced features.
What is the main limitation of Fullstory?
Fullstory's free tier has limited sessions and data retention. Advanced features like StoryAI and Guides and Surveys require paid add-ons.
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