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Fathom Analytics vs Fullstory

Both are Analytics & Data tools. Below, the differences that matter: verified pricing, editorial scores and who each one is really for.

Fathom Analytics: Fathom Analytics is a privacy-first, cookie-free website analytics tool and a simpler Google Analytics alternative. Pricing: from from $15/mo. (data verified June 2026)

Fullstory: Fullstory records every user session on your site, letting you replay clicks, scrolls, and rage clicks to fix UX issues. Pricing: from Free tier available · from $99/mo. (data verified June 2026)

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At a glance

Fathom Analytics Fullstory
Rating
Pricingfrom $15/moFree tier available · from $99/mo
Pricing modelFreemiumFreemium
CategoryAnalytics & Data
Visit website Visit website

Editorial scorecard

Editorial score from our review methodology — not user ratings.

Ease of use 9.0 7.0
Features depth 6.5 8.5
Value for money 8.5 6.5
Support quality 7.5 7.0
Integrations 6.0 8.0
Scalability 7.0 8.5
Documentation 8.0 7.5
Onboarding speed 9.5 7.0
Overall7.87.5

Frequently asked questions

What is Fathom Analytics?

Fathom Analytics is a privacy-first, cookie-free website analytics tool and a simpler Google Analytics alternative.

What is Fullstory?

Fullstory records every user session on your site, letting you replay clicks, scrolls, and rage clicks to fix UX issues.

How much do Fathom Analytics and Fullstory cost?

Fathom Analytics: from $15/mo. Fullstory: Free tier available · from $99/mo.

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