AdDaptive — Marketing & SEO

What is AdDaptive?

AdDaptive is an account-based marketing (ABM) platform designed to help B2B companies engage their ideal accounts with campaigns powered by always-on market intelligence. It combines insights, engagement, and activation to help you reach the right accounts, at the right time, with the right message.

What problem does it solve?

AdDaptive solves the challenge of targeting and converting high-value accounts by providing a holistic view of your target market. It uses AI-powered sequencing to adapt dynamically as intent escalates, ensuring your brand stays in front of accounts as they move through the purchase journey. It also provides robust analytics to close the loop on revenue, so every campaign decision is grounded in evidence, not assumption.

Who is it for?

AdDaptive is built for B2B marketers, demand generation teams, and revenue leaders at companies that need to target specific accounts and buying committees. It's ideal for industries like technology, manufacturing, construction, and professional services where account-based strategies drive significant pipeline. It may not be the best fit for small businesses or B2C companies looking for broad consumer reach.

Real use cases

AdDaptive is used to run coordinated account-based campaigns across display, native, video, CTV, and audio channels. For example, a tool and industrial metal supplier used AdDaptive to promote a new product to highway and road construction companies, achieving above-average click-through rates through custom offline data targeting. It's also used to turn website visits into sales by providing account-level insights that fuel CRM and sales enablement efforts.

• AdDaptive Insights — Always-on market intelligence that informs every campaign decision and compounds with each campaign, giving you a competitive edge.
• AdDaptive Engage — Reach accounts and buying committees at the right moment with AI-powered sequencing that adapts as intent escalates, keeping your brand in front of key accounts.
• AdDaptive Activate — Seamless data onboarding that integrates account data, buying intent signals, and validated offline business data for a holistic view of target accounts.
• Automated Audiences — Enhance targeting by creating smart, dynamically updated segments that improve campaign performance.
• Account-Level Reporting — See exactly which accounts engaged, how they moved through the funnel, and what converted, sharpening targeting for stronger performance.
• Cross-Channel Activation — Deploy coordinated campaigns across display, native, video, CTV, and audio, all tracked back to business outcomes.
• Site Analytics — Turn site visits into sales with account-level insights that fuel your CRM and sales enablement efforts.

AdDaptive pricing: Custom pricing (demo-based).

For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →

Custom Enterprise Pricing

AdDaptive does not publicly list pricing. Their ABM platform requires a custom quote based on your specific needs—typically including the number of target accounts, channels, and campaign volume. Contact AdDaptive for a demo to get personalized pricing.

Note: No free plan or free trial is mentioned on their site.

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