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DealerCenter — CRM

from $50/mo

DealerCenter (CRM): DealerCenter is an all-in-one dealership management system and CRM with AI-powered tools, starting at $50/mo. Pricing: from $50/mo. (data verified August 2026)

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About DealerCenter

What is DealerCenter?

DealerCenter is an all-in-one dealership management system (DMS) and CRM designed for car dealers. It combines inventory management, customer relationship management, finance & insurance (F&I) tools, and reporting into a single platform that works on both mobile and web. With AI-powered features like the Vehicle Intelligence Agent and AI Sales Agent, it helps dealers streamline operations and boost sales.

Problem it solves

Dealers often juggle multiple disconnected tools for inventory, leads, contracts, and accounting. This leads to inefficiency and lost sales. DealerCenter solves this by integrating everything into one system, allowing seamless data flow from sourcing vehicles to closing deals. It also supports Buy Here Pay Here (BHPH) operations with portfolio management and payment tracking.

Who is it for?

DealerCenter is ideal for independent car dealers, used car lots, and BHPH dealerships that need an affordable, all-in-one solution. It’s also suited for dealers who want to access 1200+ lenders and automate marketing and communication. It may not be the best fit for auto repair shops that don’t sell vehicles.

Real use cases

Dealers can use DealerCenter to manage inventory photos and descriptions, send deals to lenders, track customer interactions via SMS and email, manage service bays, and generate financial reports. For BHPH dealers, the portfolio module handles contracts, payments, and credit reporting.

Key features

  • AI-Powered DMS — Automate inventory descriptions and vehicle listings with Vehicle Intelligence Agent.
  • Integrated CRM — Manage leads, appointments, and communications via email, SMS, and chat.
  • Deal Management — Desking, F&I calculation, and eContracting for retail, cash, and BHPH deals.
  • Inventory Management — Source vehicles from auction, run lists, and distribute to 1200+ lenders.
  • Mobile App — Access key features on the go, including real-time showroom activity.
  • Integrated Accounting — Sync with QuickBooks for centralized financial tracking.

SaaSpartout Score

7.5 /10
Ease of use 7.5
Features depth 8.5
Value for money 8.0
Support quality 7.0
Integrations 8.0
Scalability 7.5
Documentation 6.5
Onboarding speed 7.0

Editorial score from our review methodology — not user ratings.

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DealerCenter Pricing

DealerCenter pricing: from $50/mo.

For comparison: the median starting price in CRM is $39.93/month, measured across 114 tools we track. See the full SaaS Pricing Index →

DMS – $99/mo

Includes RouteOne, Dealertrack & CUDL access, full inventory management, eFax deal submissions to any lender, GWC, F&I Express and AUL integrations, contract management with free forms library, and mobile app access.

Buy Here Pay Here (BHPH) – $50/mo

Total portfolio management, Datalinx credit bureau reporting, 500 outbound or inbound text messages per month, automated recurring payments, and RFC management.

Integrated Accounting – $99/mo

Centralized tracking of vehicle sales and cost transactions, automated journal entries, manage expenses and payments, and generate financial reports.

Reconditioning – $99/mo

Expedite recon workflows, assign and track tasks, monitor vehicle status, and track parts and vendor work.

Service Bay – $99/mo

Manage service jobs, work orders, technician assignments, scheduling, and repair history.

Video Intelligence Agent – $99/mo

AI-generated walkaround videos up to 100 per month (overage $1.25/video), automatically posted to your site and listings.

CRM Plus – $99/mo

Includes internet lead management, campaign tracking, email/text/live video, Facebook Messenger integration, 2000 text messages per month, and mobile app.

CRM Pro – $199/mo

All CRM Plus features plus click-to-call recording, automated workflows, campaign marketing automation, Road to the Sale customization, premium training, and 4000 text messages per month.

Additional: eContract Any Deal at $3/contract; DC Deal Printing at $5/contract (included with retail installment contract).

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Frequently asked questions

How much does DealerCenter cost?
DealerCenter pricing starts at $50/mo for the BHPH module, $99/mo for DMS or CRM Plus, and $199/mo for CRM Pro. Additional services like eContract are charged per contract.
Is there a free trial for DealerCenter?
The pricing page does not explicitly mention a free trial. You may contact sales for a demo.
What is DealerCenter used for?
DealerCenter is a dealership management system and CRM that helps dealers manage inventory, leads, contracts, and customer relationships in one place.
Who is DealerCenter best for?
It's best for independent car dealers, used car lots, and BHPH dealerships that need an affordable all-in-one solution with lender integrations.
What are the top alternatives to DealerCenter?
Alternatives include Dealertrack, RouteOne, and other DMS/CRM platforms like VinSolutions or DealerSocket. DealerCenter differentiates with AI-native features.
What are the limitations of DealerCenter?
Some advanced features like CRM Pro cost extra. The volume of text messages is capped depending on the plan. Additional videos in Video Intelligence Agent incur overage charges.

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