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About ADARA
What is ADARA?
ADARA is a travel intent marketing platform that gives brands and destinations access to real-time consumer insights from a network of over 300 major travel, entertainment, and real estate brands. It combines high-fidelity ID graph, consumer intelligence, and world-class analytics to help you understand what customers need next and engage them effectively.
Problem it solves
In a digital economy dominated by big tech, ADARA levels the playing field by providing rich, privacy-first data — 24B+ data elements, 1.7B+ digital identities across 100+ countries — so you can make data-driven decisions, acquire new customers, and increase engagement without compromising compliance.
Who it's for
ADARA is built for agencies, brands, destinations, and data owners in the travel and hospitality sector. It's ideal for marketing teams that need to predict consumer behavior and activate audiences at scale. It's not for small local businesses or those looking for a simple ad platform; it's a data-driven enterprise solution.
Use cases
Real use cases include destination marketing organizations targeting post-COVID recovery strategies (as seen with IMPACT PLUS), hotel chains like Mandarin Oriental reaching more targeted audiences through search marketing, and agencies optimizing campaign strategies with real-time consumer intent data.
Key features
- High-fidelity ID graph — Recognize and engage with the right consumers across devices.
- Consumer Intelligence — Get real-time access to consumer preferences, motivations, and intent.
- World-class analytics (AI) — Know what customers need next at scale, using predictive behavior.
- Seamless Activation — Meet compliance requirements and safeguard your reputation while activating data.
- Global reach — Leverage data from 270+ partners in 100+ countries to improve engagement.
SaaSpartout Score
7.1
/10
Editorial score from our review methodology — not user ratings.
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ADARA Pricing
ADARA pricing: Not publicly disclosed.
For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Custom Pricing
ADARA does not publicly list pricing. Plans are tailored to enterprise needs, based on data volume, features, and support. Contact sales for a quote.
No free trial or free plan is mentioned on the website.
Frequently asked questions
How much does ADARA cost?
ADARA does not publish its pricing. You need to contact their sales team for a custom quote tailored to your data and feature requirements.
What is ADARA used for?
ADARA is used by travel brands and destinations to access real-time consumer intent data, improve targeting, and drive growth through data-driven marketing decisions.
Who is ADARA best for?
ADARA is best for marketing teams at travel brands, destination marketing organizations, agencies, and data owners that need enterprise-grade consumer insights and activation.
Is ADARA free?
No free plan or trial is mentioned. ADARA is a paid enterprise platform with custom pricing.
What are alternatives to ADARA?
Alternatives include similar data platforms like Bloomberg Media's customer intelligence, Oracle Data Cloud, or Kantar, but ADARA specializes in travel intent data.
Does ADARA comply with privacy regulations?
Yes, ADARA emphasizes a privacy-first approach and helps brands meet compliance requirements, ensuring data activation safeguards reputation.
