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About Smaply
What is Smaply?
Smaply is a customer journey management platform that helps teams turn customer research into actionable insights. It allows you to create journey maps, service blueprints, and personas in one connected system, making it easier to understand and improve customer experiences.
What problem does it solve?
Many teams struggle to translate customer feedback into decisions. Smaply solves this by connecting research, journeys, and metrics, so you can prioritize what to fix next based on evidence, not guesswork.
Who is it for?
Smaply is built for CX teams, UX researchers, product managers, and service designers in industries like banking, insurance, telecom, public sector, retail, and travel. It's not for individual note-takers or teams needing heavy project management—it's for organizations that want to operationalize customer insights.
Real use cases
Use Smaply to map a current-state journey, identify pain points, and collaborate on solutions. Teams at 200+ leading brands use it to align stakeholders, share journey maps with HTML links, and track improvements with integrated metrics from tools like Google Analytics and PowerBI.
Key features
- Journey Maps — Visualize end-to-end customer journeys with stages, emotions, and touchpoints.
- Service Blueprints — Map frontstage and backstage processes to uncover operational gaps.
- Personas — Build and manage customer personas to keep teams user-focused.
- Research Hub — Turn interview transcripts into quotes and AI-generated insights (Governance plan).
- Smaply AI — Quickly create journey maps with AI assistance (Repository plan and above).
- Integrations — Connect with Google Analytics, PowerBI, Jira, and DevOps to bring live metrics into maps.
- Portfolio Management — Use a prioritization matrix to decide what to fix next.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
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Smaply Pricing
Smaply pricing: from €33/mo (billed yearly) or free plan available. Billing model: Freemium.
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →
Free Plan — €0
Includes 14-day full-featured trial, then free forever with 1 personal workspace, 10 maps, 10 personas, 3 advanced cards per map, and 20+ integrations. No credit card needed.
Repository Plan — €33/editor/month (billed yearly €390)
For teams building a first repository. Includes 1 team workspace, unlimited maps and personas, Smaply AI, comment threads, saved views, custom templates, and portfolio management.
Framework Plan — €58/editor/month (billed yearly €690)
Designed for impactful journeys with live metrics. Includes 3 team workspaces, unlimited advanced cards, 5 viewer seats, password-protected HTML sharing, journey hierarchy template, and 5 coaching hours (from 10 users).
Governance Plan — €83/editor/month (billed yearly €990)
For enterprise-wide journey management. Includes unlimited workspaces, unlimited viewers, Research Hub, service account integrations (PowerBI, Google Analytics, Excel365), customizable taxonomy, and personal support.
All plans start with a 14-day free trial; switch plans anytime.
Frequently asked questions
Is Smaply free?
Yes, Smaply offers a free plan with 1 workspace, 10 maps, and 10 personas, plus a 14-day full-featured trial. No credit card is required.
How much does Smaply cost?
Paid plans start at €33 per editor per month (billed yearly) for the Repository plan. Other plans include Framework at €58/editor/month and Governance at €83/editor/month.
Who is Smaply best for?
Smaply is best for CX teams, UX researchers, and service designers in mid-size to large organizations across finance, telecom, retail, and public sector. It's ideal for teams wanting to centralize customer insights and prioritize improvements.
What are the top alternatives to Smaply?
Common alternatives include Miro, Lucidchart, and UXPressia, which offer journey mapping features. Smaply stands out with its focus on evidence-based prioritization and integrations with metrics tools like PowerBI and Google Analytics.
Does Smaply integrate with other tools?
Yes, Smaply offers 20+ integrations including Google Analytics, PowerBI, Jira, and DevOps. Higher plans add service account integrations for seamless data flow.
What is Smaply's key limitation?
Smaply's free plan limits you to 10 maps and 3 advanced cards per map, and viewing seats are not available on free or Repository plans. For teams needing extensive collaboration, the Framework plan may be necessary.
