Core dna — E-commerce

What is Core dna?

Core dna is an enterprise-grade digital experience platform that combines content management, e-commerce, orchestration, and integrations into one system. Instead of stitching together five to seven separate vendors, you run all your digital properties—websites, stores, portals, member dashboards—from a single account.

What problem does it solve?

Organizations with multiple locations, brands, chapters, or customer groups often struggle with fragmented systems, manual updates, and inconsistent brand experiences. Core dna lets you describe a change once, set the scope, and push it across every property with approval, audit, and rollback built in. This eliminates the "middleware tax" and reduces the need for large technical teams.

Who is it for?

Core dna is built for lean teams managing complex digital portfolios—franchise networks, B2B operations, membership organizations, and multi-brand companies. It's ideal for those needing central governance with local control, such as a franchise headquarters that wants consistent branding while allowing local stores to update their own hours. It is not designed for single-store businesses or simple blogs.

Real use cases

Core dna powers YMCA Greater Toronto, which replatformed multiple CMS and LMS tools into one shared platform across 80 chapters. They achieved a 500% increase in online registration and $100k saved through consolidation. Other use cases include B2B portals with contract pricing, multi-store retail chains, and licensed content providers.

• Unified Content & Commerce — Model products, courses, members, and locations as custom entities; publish across all properties.
• Multi-property Orchestration — Describe a change once, push it to selected properties with approval and rollback.
• 140+ Pre-built Connectors — Integrations with SAP, NetSuite, Salesforce, HubSpot, Stripe, and more; SDK for custom builds.
• B2B, B2C & Subscription Billing — Quote-to-cash, contract pricing, and recurring billing on one order graph.
• AI Agentic Workflows — Use plain English with Claude or other MCP clients to run campaigns, pricing, and content.
• Central Governance with Local Control — Brand standards enforced everywhere, but local teams can edit location-specific content.
• No Transaction Fees — Your subscription covers everything; no per-sale charges.

Core dna pricing: from $48,000/year billed annually.

For comparison: the median starting price in E-commerce is $39/month, measured across 131 tools we track. See the full SaaS Pricing Index →

Operator

Starting at $48,000 per year, billed annually. Includes commerce, content and orchestration for your main site, microsites, and B2B portal. Also includes 80+ tools, 400+ APIs, free MCP server, request capacity up to 4M per month, CDN, WAF, and DDoS protection. No transaction fees or add-on charges.

Network

Custom sized for franchise, chapters, or dealer networks. Everything in Operator plus central governance with per-unit variation, brand standards enforcement, approval and rollback on governed rollouts, generous automation allowance, and request capacity sized to your network.

Enterprise

Custom negotiated for scale and compliance. Includes dedicated infrastructure, advanced SLAs (99.9%+ uptime), SOC 2 Type II and PCI DSS compliance, custom integrations, OAuth/SSO, and named technical account management.

Core dna also offers managed services at $195/hr (blended rate until 30 hours), reseller options, and non-profit discounts. Book a demo to get a quote.

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