Factors.ai

Analytics & Data from $500/mo

About Factors.ai

Factors.ai stitches together ad platforms (Google Ads, LinkedIn, Meta), website analytics, and CRM (Salesforce, HubSpot) to attribute revenue to specific campaigns and accounts. It uses a combination of first-touch, last-touch, and multi-touch models.

What it does

You connect your ad accounts, website tracking, and CRM. Factors.ai identifies anonymous website visitors, matches them to accounts, and traces their journey from first click to closed deal. It then assigns revenue credit across channels using customizable attribution models. The platform also surfaces account-level intent signals based on content consumption.

Best for

B2B marketing teams justifying ad spend to leadership
Revenue operations teams optimizing multi-channel campaigns
Growth marketers running LinkedIn and Google Ads for SaaS

Strengths

Connects ad platforms, web analytics, and CRM in one dashboard
Account-level attribution — see which campaigns drive pipeline, not just leads
Custom attribution models (first-touch, last-touch, linear, time-decay)

Key features

Multi-Channel Attribution — Credit revenue across Google Ads, LinkedIn, Meta, email, and organic
Account Identification — Match anonymous website visitors to company accounts using IP and reverse DNS
Pipeline Reporting — View attribution by campaign, channel, or account stage
Intent Signals — Track content consumption patterns to identify accounts in-market
Custom Attribution Models — Build rules for first-touch, last-touch, or weighted distribution
Integrations — Native connectors for Salesforce, HubSpot, Google Ads, LinkedIn, Meta

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