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About Northbeam
Northbeam is a marketing intelligence platform designed to help companies make their marketing more profitable. It combines multi-touch attribution, incrementality testing, and media mix modeling into one unified analytics suite. This allows marketers to see which ads actually drive revenue, reduce wasted spend, and forecast the impact of budget changes.
Who is Northbeam for?
Northbeam is best for ecommerce brands and marketing teams with significant media spend (typically $25k+/month) who need advanced measurement beyond basic click attribution. It's ideal for companies using platforms like Shopify, and those running paid social, video, or retail media campaigns. It is not for small businesses with low ad spend or simple tracking needs.
Key capabilities
Northbeam offers deterministic view-through attribution, multi-touch attribution, media mix modeling (MMM Plus), and Northbeam Apex for feeding first-party data back into ad algorithms. It also includes creative analytics, product analytics, and profit benchmarks. Integrations cover major advertising and ecommerce platforms.
Real use cases
Brands use Northbeam to identify which top-of-funnel ads generate demand, reduce wasted spend on overtargeting, and optimize daily for promos and seasonality. It also helps measure the revenue impact of video-based reach campaigns and inform budget allocation with MMM forecasts.
Key features
- Multi-Touch Attribution — Attribute revenue to top-of-funnel ads with laser-accurate first-party data and infinite lookback windows.
- Clicks + Deterministic Views — Measure actual revenue impact of view-through marketing and impressions, not just clicks.
- Media Mix Modeling+ — Forecast revenue based on marketing mix and create flexible budget scenarios.
- Northbeam Apex — Supercharge ad delivery by sending Northbeam performance data directly to ad platform algorithms.
- Creative Analytics — Gain insights on ad creative, from thumbstop to hook rate, across all channels.
- Product Analytics — Track product-level performance across all SKUs for merchandising and creative ideas.
- Profit Benchmarks — Automatically set and track ads against performance targets for profitable growth.
SaaSpartout Score
7.4
/10
Editorial score from our review methodology — not user ratings.
Northbeam Pricing
Northbeam pricing: from $1,500/mo.
Starter Plan
Starting at $1,500 per month. For brands with lower than $1.5M a year in media spend. Includes multi-touch attribution, clicks + deterministic views, Apex, creative analytics, correlation analysis, unlimited integrations, user accounts, and customizable saved views. Technical support via email. Monthly billing based on data volume. Direct integration with Shopify.
Professional Plan
Contact for quote. For brands with greater than $250k/mo in media spend. Includes everything in Starter plus predictable flat-rate billing, dedicated Media Strategist, enhanced data refresh frequency options, optional add-ons like multi-region instances.
Enterprise Plan
Contact for quote. For brands with greater than $500k/mo in media spend. Includes everything in Professional plus expanded Media Strategy support, enhanced multi-variable correlation analysis with Metrics Explorer, direct support via Slack, optional add-ons for highest-frequency data refresh and advanced touchpoint-level data export.
Book a demo to get started. No free plan mentioned.
Frequently asked questions
What is Northbeam?
Northbeam is a marketing intelligence platform that combines multi-touch attribution, incrementality testing, and media mix modeling to help brands measure and improve marketing profitability.
How much does Northbeam cost?
Northbeam pricing starts at $1,500 per month for the Starter plan, which is designed for brands with media spend under $1.5M per year. Professional and Enterprise plans have custom pricing based on ad spend.
Is Northbeam free?
No, Northbeam is not free. It offers a paid subscription with plans starting at $1,500 per month. A free trial is not mentioned; you can book a demo instead.
Who is Northbeam best for?
Northbeam is best for ecommerce brands and marketing teams with significant advertising spend (typically over $25k/month) who need advanced attribution and media mix modeling. It's particularly suited for Shopify users and those running multi-channel campaigns.
What are the top alternatives to Northbeam?
Common alternatives include Triple Whale, Rockerbox, and MMM providers like Recast or Measured. These offer similar marketing measurement and attribution features.
What is Northbeam Apex?
Northbeam Apex is a direct integration that sends Northbeam's ad performance data back to ad platform algorithms, helping improve ROAS and CAC by using first-party data for ad delivery optimization.
