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About Basis
What is Basis?
Basis is an advertising automation platform designed to streamline the entire digital advertising process. It replaces siloed tools and manual workflows with one integrated system for planning, buying, managing, and reporting campaigns across search, social, programmatic, CTV, and site direct channels.
Key Capabilities
The platform unifies teams, vendors, and data, while automating workflows, reducing setup time, and improving productivity. It also includes Enterprise AI built for omnichannel advertising, plus optional managed services from Basis's expert team.
Who is Basis for?
Basis is ideal for media teams in agencies, brands, and media companies that want to reduce operational complexity, improve collaboration, and scale campaigns efficiently. It's not for one-person startups or small businesses with simple advertising needs—it's built for teams managing significant omnichannel media spend.
Real Use Cases
Basis is used by agencies to streamline campaign launch and reporting, by brands to integrate and centralize all digital advertising efforts, and by media companies to reconcile billing and reduce manual steps. Customers report up to 35% increase in productivity and 40% reduction in manual steps.
Key features
- Omnichannel Consolidation — Bring search, social, programmatic, CTV, and site direct into one place.
- Workflow Automation — Reduce time, steps, and errors across the entire campaign process.
- Centralized Communication — Connect teams, vendors, and documents with a trackable messaging system.
- Unified Reporting — Access streamlined media and workload metrics in one easy-to-read view.
- Enterprise AI — Leverage AI built specifically for omnichannel advertising.
- Flexible Deployment — Choose self-managed or lean on Basis's expert team for as much or as little support as needed.
SaaSpartout Score
7.2
/10
Editorial score from our review methodology — not user ratings.
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Basis Pricing
Basis pricing: Contact for pricing.
Contact for Pricing
Basis does not publicly disclose pricing. Contact their sales team for a custom quote based on your media spend and needs.
No free plan is mentioned; however, they offer an AdTech Academy for free education.
Frequently asked questions
How much does Basis cost?
Basis pricing is not publicly listed. Contact their sales team for a custom quote based on your media spend and requirements.
Does Basis have a free trial?
No free trial is mentioned on their website. However, they offer free education via AdTech Academy.
Who is Basis best for?
Basis is best for media teams in agencies, brands, and media companies that manage significant omnichannel advertising across search, social, programmatic, CTV, and site direct.
What channels does Basis support?
Basis supports search, social, programmatic, CTV, and site direct via its API and integrations.
What are top alternatives to Basis?
Alternatives include Choozle, AdRoll, and StackAdapt, but Basis stands out for its full-funnel automation and end-to-end workflow capabilities.
Does Basis offer managed services?
Yes, Basis offers optional managed services where their award-winning team handles as much or as little of your advertising as needed.
