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About Freshpaint
What is Freshpaint?
Freshpaint is a customer data infrastructure (CDI) that captures behavioral events from your website or app—like page views, clicks, and form submissions—and routes them to analytics, marketing, and product tools. It replaces third-party cookies with a consent-managed, privacy-first approach, making it ideal for teams in regulated industries like healthcare.
Who is Freshpaint for?
Freshpaint is built for healthcare marketers, product managers, and compliance teams who need granular event tracking without violating HIPAA, GDPR, or CCPA. It serves hospitals, health systems, payers, and pharma companies. It is not for small ecommerce stores or non-regulated businesses that don't require strict data governance.
Real use cases
Marketing teams use Freshpaint to track campaign performance across Google Ads, Meta, and LinkedIn while keeping patient data private. Product managers capture event-level insights to improve user journeys without engineering overhead. Compliance teams leverage audit logs and consent management to prove regulatory adherence. For those exploring best Freshpaint alternatives, tools like Segment and mParticle may offer broader integrations but lack healthcare-specific compliance.
Key features
- Automatic Event Capture — Tracks page views, clicks, scrolls, and form submissions out of the box
- Consent Management — Blocks tracking until user grants permission, with customizable banners
- Data Masking — Automatically redacts email addresses, phone numbers, and other PII
- Destination Routing — Send events to 50+ tools including Google Analytics, Amplitude, and Segment
- Custom Events — Define and track specific actions without developer help
- Audit Logs — Full history of data flows for compliance reporting
- HIPAA-ready infrastructure — BAA, SOC 2, and encryption for healthcare use
SaaSpartout Score
7.5
/10
Editorial score from our review methodology — not user ratings.
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Freshpaint Pricing
Freshpaint pricing: from $599/mo. Billing model: Freemium.
For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Comply (Foundation)
Build a compliant foundation to track, govern, and activate healthcare marketing data safely. Includes full governance and consent foundation, Freshpaint AI for web data, web analytics, funnels, surveys, and core integrations (excluding DSPs). Contact sales for pricing.
Perform (Growth)
Turn compliant data into measurable marketing performance. Includes everything in Comply, plus audiences and DSP activation, Freshpaint AI for web and campaign workflows, insights for attribution and journeys, heatmaps, and session replay. Contact sales for pricing.
Scale (Enterprise)
Run enterprise-wide programs with the full platform and dedicated support. Includes everything in Perform, plus Ad Performance, full Freshpaint AI access, priority support, dedicated CSM, and guidance from healthcare marketing and compliance experts. Contact sales for pricing.
Free demo available. No free plan currently offered.
Frequently asked questions
How much does Freshpaint cost?
Freshpaint pricing is not publicly listed; plans start from $599/mo based on previous data. Contact sales for current pricing on Comply, Perform, and Scale plans.
What is Freshpaint used for?
Freshpaint is a privacy-first customer data platform for healthcare marketers. It captures behavioral events (like page views and form submissions) and routes them to analytics and ad tools without third-party cookies, ensuring HIPAA compliance.
Who is Freshpaint best for?
Freshpaint is best for healthcare organizations—hospitals, health systems, payers, and pharma companies—that need compliant marketing performance tracking. It is not designed for small ecommerce or non-regulated businesses.
What are the best Freshpaint alternatives?
Top Freshpaint alternatives include Segment, mParticle, and Tealium, which offer broader integrations but lack Freshpaint's healthcare-specific compliance features like HIPAA-ready infrastructure and automated PII masking.
Does Freshpaint offer a free trial?
Freshpaint does not offer a free plan, but you can request a free demo to evaluate the platform.
Is Freshpaint HIPAA compliant?
Yes, Freshpaint is built HIPAA-ready with BAA, SOC 2, and encryption, making it suitable for healthcare organizations handling protected health information.
