Freshpaint

Freshpaint is a customer data infrastructure that collects behavioral events from your website or app and routes them to analytics, marketing, and product tools—all without relying on third-party cookies. It's built for teams that need granular tracking but must comply with privacy regulations like GDPR and CCPA.

What it does

You install a single JavaScript snippet, and Freshpaint automatically captures page views, clicks, form submissions, and custom events. It then forwards that data to destinations like Google Analytics, Mixpanel, or HubSpot, with built-in consent management and data masking.

Best for

• Marketing teams tracking campaign performance across multiple analytics tools
• Product managers who need event-level data without engineering overhead
• Companies in regulated industries requiring strict data governance

Strengths

• No-code event tracking—just add the snippet and configure destinations
• Automatic consent enforcement blocks data until user opts in
• Data masking redacts PII before it reaches third-party services

• Automatic Event Capture — Tracks page views, clicks, scrolls, and form submissions out of the box
• Consent Management — Blocks tracking until user grants permission, with customizable banners
• Data Masking — Automatically redacts email addresses, phone numbers, and other PII
• Destination Routing — Send events to 50+ tools including Google Analytics, Amplitude, and Segment
• Custom Events — Define and track specific actions without developer help
• Audit Logs — Full history of data flows for compliance reporting