Fathom Analytics ◆
Fathom Analytics is a privacy-first, cookie-free website analytics tool and a simpler Google Analytics alternative.
Free·from $15/mo
About Freshpaint
What is Freshpaint?
Freshpaint is a customer data infrastructure (CDI) that captures behavioral events from your website or app—like page views, clicks, and form submissions—and routes them to analytics, marketing, and product tools. It replaces third-party cookies with a consent-managed, privacy-first approach, making it ideal for teams in regulated industries like healthcare.
Who is Freshpaint for?
Freshpaint is built for healthcare marketers, product managers, and compliance teams who need granular event tracking without violating HIPAA, GDPR, or CCPA. It serves hospitals, health systems, payers, and pharma companies. It is not for small ecommerce stores or non-regulated businesses that don't require strict data governance.
Real use cases
Marketing teams use Freshpaint to track campaign performance across Google Ads, Meta, and LinkedIn while keeping patient data private. Product managers capture event-level insights to improve user journeys without engineering overhead. Compliance teams leverage audit logs and consent management to prove regulatory adherence.
Key features
- Automatic Event Capture — Tracks page views, clicks, scrolls, and form submissions out of the box
- Consent Management — Blocks tracking until user grants permission, with customizable banners
- Data Masking — Automatically redacts email addresses, phone numbers, and other PII
- Destination Routing — Send events to 50+ tools including Google Analytics, Amplitude, and Segment
- Custom Events — Define and track specific actions without developer help
- Audit Logs — Full history of data flows for compliance reporting
- HIPAA-ready infrastructure — BAA, SOC 2, and encryption for healthcare use
Freshpaint Pricing
Freshpaint pricing: from $599/mo. Billing model: Freemium.
Compliance Plan
Includes 150k monthly tracked users, 2 projects, core tracking features, HIPAA-ready infrastructure, consent management, and web analytics integration. No exact price listed—contact for quote.
Enterprise and Elite plans offer more MTUs, projects, premium integrations (DSPs, call tracking), and dedicated support. Pricing scales with data volume and implementation complexity.
Freshpaint also offers a free custom report via their Web Tracker Manager. No free trial is mentioned on their pricing page.
Frequently asked questions
How much does Freshpaint cost?
Freshpaint pricing starts at $599/mo, but actual cost depends on your monthly tracked users and plan tier. They offer Compliance, Enterprise, Enterprise Plus, and Elite plans.
Is Freshpaint HIPAA compliant?
Yes. Freshpaint offers HIPAA-ready infrastructure including a BAA, SOC 2 certification, access controls, and encryption suitable for healthcare organizations.
What is Freshpaint used for?
Freshpaint is used by healthcare marketers to track website events and route them to ad platforms, analytics tools, and CRMs—all without third-party cookies and with built-in consent management.
Does Freshpaint have a free trial?
Freshpaint does not advertise a free trial. They offer a free custom report (Web Tracker Manager) to scan your site for tracking risks. Paid plans start at $599/mo.
Who is Freshpaint best for?
Freshpaint is best for healthcare organizations (hospitals, payers, pharma) and regulated industries that need privacy-compliant event tracking without sacrificing marketing performance.
What are some alternatives to Freshpaint?
Top alternatives include Segment (for broader industry use), Tealium (enterprise tag management), and RudderStack (open-source CDP). Freshpaint stands out for built-in HIPAA compliance and healthcare focus.
