TikTok For Business — Marketing & SEO ◆

TikTok for Business lets you launch AI-powered ad campaigns in minutes, reaching TikTok's large European community. With Spark Ads, Smart+ campaigns, and Video Shopping Ads, you can drive conversions, retarget customers, and build brand awareness—all from a simple setup process.

What it does

The platform combines audience targeting, AI-driven automation, and a full-screen, sound-on ad experience to help advertisers run campaigns efficiently. New advertisers can claim up to $6,000 in ad credits as a limited-time offer to get their first campaigns running fast.

Best for

Small businesses wanting to test TikTok ads with free credits, e-commerce brands scaling sales through TikTok Shop Ads, and app developers driving subscriptions with Smart+ App Campaigns.

• Ad Credits — Claim up to $6,000 to power your first TikTok ads.
• Spark Ads — Boost organic creator content to build trust and drive conversions.
• Smart+ Campaigns — AI-powered automation optimizes performance and lowers acquisition costs.
• Video Shopping Ads — Streamline the purchase journey directly within TikTok.
• Audience Targeting — Reach new customers, retarget existing ones, and turn prospects into leads.
• Easy Campaign Setup — Launch ads in minutes with a simple, speedy process.
• Brand Safety Tools — Control where your ads appear with built-in safety features.

TikTok For Business pricing: Free credits up to $6,000. Billing model: Custom.

Ad Credits Offer

New advertisers can claim up to $6,000 in ad credits—a limited-time offer to launch their first TikTok campaigns. Actual spend is based on the ad budget you set.

Custom Campaigns

For ongoing campaigns, pricing is provided via a custom quote based on your advertising goals and budget. Contact TikTok for Business for a tailored plan.

Note: TikTok ads run on a budget you control; specific plan prices beyond the ad credit offer are not publicly listed and are quoted per campaign.

See current TikTok For Business pricing and plans →