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About TikTok For Business
TikTok for Business lets you launch AI-powered ad campaigns in minutes, reaching TikTok's large European community. With Spark Ads, Smart+ campaigns, and Video Shopping Ads, you can drive conversions, retarget customers, and build brand awareness—all from a simple setup process.
What it does
The platform combines audience targeting, AI-driven automation, and a full-screen, sound-on ad experience to help advertisers run campaigns efficiently. New advertisers can claim up to $6,000 in ad credits as a limited-time offer to get their first campaigns running fast.
Best for
Small businesses wanting to test TikTok ads with free credits, e-commerce brands scaling sales through TikTok Shop Ads, and app developers driving subscriptions with Smart+ App Campaigns.
Key features
- Ad Credits — Claim up to $6,000 to power your first TikTok ads.
- Spark Ads — Boost organic creator content to build trust and drive conversions.
- Smart+ Campaigns — AI-powered automation optimizes performance and lowers acquisition costs.
- Video Shopping Ads — Streamline the purchase journey directly within TikTok.
- Audience Targeting — Reach new customers, retarget existing ones, and turn prospects into leads.
- Easy Campaign Setup — Launch ads in minutes with a simple, speedy process.
- Brand Safety Tools — Control where your ads appear with built-in safety features.
