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About CARMA
What is CARMA?
CARMA is a media intelligence platform that combines media monitoring, social listening, PR measurement, and custom AI reporting. It is designed for senior PR and communications professionals who need more than just a dashboard—they need actionable insights backed by expert analysis.
The Problem It Solves
Many media monitoring tools drown users in data, providing vanity metrics that don't prove PR value. CARMA solves this by offering objectives-led analysis, ensuring that every report focuses on what matters to your brand or client. With 105+ languages covered, it captures traditional and social media, including hard-to-reach sources.
Who Is It For?
CARMA is ideal for PR agencies, communications teams, and large enterprises that need comprehensive media coverage and strategic counsel. It is not for small teams looking for a self-serve, low-cost monitoring tool—CARMA emphasizes partnership and expert service over passive access.
Real Use Cases
Use CARMA to monitor brand mentions across news, social, and broadcast, measure the impact of PR campaigns, and generate custom AI reports with Noor, your personal AI analyst. It is trusted by 3,500 organisations in 50 countries.
Key features
- Media Monitoring & Social Listening — Capture news, social, and hard-to-reach sources across 105+ languages.
- PR Measurement & Research — Objectives-led analysis proves value and informs strategy.
- Custom AI & Reporting — AI responses tuned to your sector, governed by analysts and led by Noor.
- Strategic Counsel & Client Service — Dedicated team of monitoring, insight, and AI specialists.
- One View of Every Channel — Includes online news, print, broadcast, social, blogs, forums, and LLMs like ChatGPT and Claude.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
◆ AI advisor — 30 seconds, no signup
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CARMA Pricing
CARMA pricing: Contact for pricing.
For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Custom Pricing
CARMA does not publicly list plans. Pricing is tailored to your needs, based on the scope of monitoring, channels, and level of service. Contact CARMA for a quote and a free trial.
Frequently asked questions
How much does CARMA cost?
CARMA does not publish prices. Pricing is customized based on your monitoring needs, languages, and service level. Contact CARMA for a quote.
Is CARMA free to use?
CARMA does not offer a free plan. They provide a free trial or demo, so you can test the platform before committing.
What is CARMA used for?
CARMA is used for media monitoring, social listening, PR measurement, and custom AI reporting. It helps communications teams turn data into actionable insights.
Who is CARMA best for?
CARMA is best for senior PR and communications professionals who need comprehensive media coverage and expert analysis, not just a dashboard.
What are the top alternatives to CARMA?
Alternatives include Meltwater, Cision, and Brandwatch. CARMA differentiates itself with actively managed expert service and custom AI.
