Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number.
from $299/mo
About HubSpot
What HubSpot does
HubSpot is an agentic customer platform that connects marketing, sales, and service teams on a single Smart CRM. It captures leads from forms, email, and social media, tracks every interaction in a unified timeline, and automates workflows based on contact behavior. Built-in AI (Breeze) boosts productivity, scales growth, and unlocks insights across the platform.
Who it is for
HubSpot is best for small to mid-size businesses that want an all-in-one sales and marketing hub with free CRM, email marketing, and live chat. It also suits scaling companies needing modular add-ons like Content Hub, Commerce Hub, and Data Hub. It may be less ideal for very small teams needing only basic contact management without automation.
Real use cases
Marketing teams use HubSpot to run campaigns, personalize content, and track ROI. Sales teams manage pipelines, automate prospecting, and accelerate deal closure. Customer service teams streamline support with chatbots, health scores, and real-time data. Over 299,000 customers in 135+ countries use HubSpot to grow their businesses.
Key features
- Smart CRM — Single source of truth connecting all customer data and interactions
- Email Marketing — Send bulk emails with drag-and-drop templates and A/B testing
- Live Chat & Chatbots — Engage website visitors with automated responses and routing
- Pipeline Management — Visual deal stages with drag-and-drop updates and forecasting
- Workflow Automation — Trigger emails, tasks, and notifications based on contact behavior
- Reporting Dashboard — Pre-built reports for sales, marketing, and service performance
- Breeze AI — Built-in AI agents that automate tasks, generate content, and provide insights
SaaSpartout Score
8.1
/10
Editorial score from our review methodology — not user ratings.
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HubSpot Pricing
HubSpot pricing: Free · from $20/mo per seat. Billing model: Freemium.
For comparison: the median starting price in CRM is $39.93/month, measured across 114 tools we track. See the full SaaS Pricing Index →
Free Plan
Up to 1,000 contacts, email marketing, live chat, and basic CRM features at no cost.
Starter Plans (from $20/mo per seat)
Paid plans for Marketing Hub, Sales Hub, and Service Hub add advanced automation, reporting, and customization. Each hub offers Starter, Professional, and Enterprise tiers with increasing capabilities.
Small Business Bundle
Combines Starter editions of Marketing, Sales, and Service Hubs at one low price. Pricing available on HubSpot's website.
Free trial: All paid plans offer a 14-day free trial.
Frequently asked questions
Is HubSpot CRM free?
Yes, HubSpot offers a free CRM with up to 1,000 contacts, email marketing, and live chat.
How much does HubSpot cost?
HubSpot starts with a free tier. Paid plans start from $20/mo per seat for individual hubs (Marketing, Sales, Service). The Small Business Bundle offers a discounted combined price.
What is HubSpot best for?
HubSpot is best for small to mid-size businesses needing an all-in-one platform for marketing, sales, and customer service with built-in AI and extensive integrations.
What are top alternatives to HubSpot?
Common alternatives include Salesforce, Zoho CRM, Pipedrive, and Freshsales. Each offers different pricing and feature sets.
Does HubSpot have a free trial?
Yes, all paid HubSpot plans come with a 14-day free trial.
What are HubSpot's main features?
Key features include Smart CRM, email marketing, live chat, pipeline management, workflow automation, reporting dashboards, and Breeze AI tools.
