HighLevel vs HubSpot
Both are CRM tools. Below, the differences that matter: verified pricing, editorial scores and who each one is really for.
HighLevel: HighLevel is an AI-powered CRM and marketing automation platform for agencies and businesses, from $97/mo with a 14-day free trial. Pricing: from from $97/mo. (data verified June 2026)
HubSpot: HubSpot is an all-in-one CRM platform that unifies marketing, sales, and customer service with free tools and paid upgrades. Pricing: from Free · from $20/mo per seat. (data verified June 2026)
Transparency: if you buy through our links we may earn a commission, at no extra cost to you. Rankings cannot be bought. How we rate tools
At a glance
 HighLevel ◆ |
 HubSpot | |
|---|---|---|
| Rating | — | — |
| Pricing | from $97/mo | Free · from $20/mo per seat |
| Pricing model | Freemium | Freemium |
| Category | CRM | |
| Visit website → | Visit website → | |
Editorial scorecard
Editorial score from our review methodology — not user ratings.
| Ease of use | 6.5 | 8.5 |
| Features depth | 9.0 | 8.0 |
| Value for money | 7.5 | 7.0 |
| Support quality | 6.0 | 7.5 |
| Integrations | 7.0 | 8.5 |
| Scalability | 8.5 | 8.0 |
| Documentation | 5.5 | 8.0 |
| Onboarding speed | 6.0 | 7.5 |
| Overall | 7.0 | 7.9 |
Frequently asked questions
What is HighLevel?
HighLevel is an AI-powered CRM and marketing automation platform for agencies and businesses, from $97/mo with a 14-day free trial.
What is HubSpot?
HubSpot is an all-in-one CRM platform that unifies marketing, sales, and customer service with free tools and paid upgrades.
How much do HighLevel and HubSpot cost?
HighLevel: from $97/mo. HubSpot: Free · from $20/mo per seat.
More comparisons
HighLevel vs Keap HighLevel vs Pipedrive HighLevel vs Close HighLevel vs Outfunnel HubSpot vs Keap HubSpot vs Outfunnel