HubSpot vs Keap
Both are CRM tools. Below, the differences that matter: verified pricing, editorial scores and who each one is really for.
HubSpot: HubSpot is an all-in-one CRM platform that unifies marketing, sales, and customer service with free tools and paid upgrades. Pricing: from Free · from $20/mo per seat. (data verified June 2026)
Keap: Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number. Pricing: from from $299/mo. (data verified June 2026)
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At a glance
 HubSpot |
 Keap ◆ | |
|---|---|---|
| Rating | — | — |
| Pricing | Free · from $20/mo per seat | from $299/mo |
| Pricing model | Freemium | Custom |
| Category | CRM | |
| Visit website → | Visit website → | |
Editorial scorecard
Editorial score from our review methodology — not user ratings.
| Ease of use | 8.5 | 6.5 |
| Features depth | 8.0 | 8.0 |
| Value for money | 7.0 | 6.0 |
| Support quality | 7.5 | 7.0 |
| Integrations | 8.5 | 7.5 |
| Scalability | 8.0 | 5.5 |
| Documentation | 8.0 | 6.5 |
| Onboarding speed | 7.5 | 5.0 |
| Overall | 7.9 | 6.5 |
Frequently asked questions
What is HubSpot?
HubSpot is an all-in-one CRM platform that unifies marketing, sales, and customer service with free tools and paid upgrades.
What is Keap?
Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number.
How much do HubSpot and Keap cost?
HubSpot: Free · from $20/mo per seat. Keap: from $299/mo.
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