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About Ruler Analytics
What is Ruler Analytics?
Ruler Analytics is a unified marketing measurement and attribution platform that helps B2B marketers consolidate marketing and sales data into a single view. It tracks and attributes conversions across all touchpoints, not just the last click, and integrates offline data from CRM and other sources to provide a complete picture of marketing effectiveness.
Who is it for?
Ruler Analytics is built for marketing teams that need to prove ROI, optimize budget allocation, and move beyond last-click attribution. It's ideal for companies that run multi-channel campaigns, use CRM systems like Salesforce or HubSpot, and need to measure the impact of top-of-funnel activities. It's not suited for small businesses with low traffic or those seeking a free tool.
Key use cases
Marketers use Ruler to track leads from form fills, phone calls, live chat, and offline events, then connect them to closed revenue in the CRM. It supports attribution modeling, predictive budget planning, and integration with ad platforms to send offline conversion data back, improving campaign optimization.
Why choose Ruler?
Ruler addresses common data quality issues caused by 3rd-party cookie blocking, short attribution windows, and black-box models. It offers granular multi-touch attribution, impression tracking, and econometric modeling to fill gaps in upper-funnel measurement, helping you make smarter budget decisions.
Key features
- Multi-touch Attribution — Move beyond last-click with data-driven and impression attribution models that match your measurement goals.
- Offline Conversion Tracking — Integrate offline touchpoints like trade shows, sales calls, and webinars, and feed revenue back to ad platforms.
- Predictive Budget Planning — Use saturation curves to forecast ROI, identify diminishing returns, and allocate budget effectively.
- First-Party Data Platform — Collect first-party tracking data across forms, calls, live chat, and ecommerce platforms even with third-party cookie restrictions.
- CRM Integration — Connect Salesforce, HubSpot, Dynamics 365, and more to link marketing touchpoints to closed revenue.
- AI Agent – Analyst & Media Planner — Automate campaign optimization based on what's driving incremental revenue (on Advanced plan).
- Granular ROI/ROAS Reporting — See exactly which channels, campaigns, and content drive revenue and which are wasting spend.
SaaSpartout Score
7.5
/10
Editorial score from our review methodology — not user ratings.
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Ruler Analytics Pricing
Ruler Analytics pricing: from £299/mo (billed annually).
For comparison: the median starting price in Analytics & Data is $29/month, measured across 274 tools we track. See the full SaaS Pricing Index →
Small
From £299/mo (annual £269/mo) — up to 10k monthly visits. Includes First Party Data, Platform Integration & Activation, Multi-touch Attribution, Support (Phone, Email & Live Chat), Dedicated CS Manager, Onboarding, White-Glove Onboarding.
Medium
From £499/mo (annual £449/mo) — up to 50k visits/mo. Includes everything in Small, plus Advanced Segmentation, Data-Driven & Impression Attribution.
Large
From £999/mo (annual £899/mo) — up to 100k visits/mo. Includes everything in Medium, plus all features at scale.
Advanced
From £1499/mo (annual £1349/mo) — for 100k+ visits/mo. Includes all features, plus Marketing Mix Modelling and AI Agent – Analyst & Media Planner.
All plans come with First Party Data Platform, Integration & Activation, Multi-touch Attribution, Support, and Dedicated CS Manager. Save 10% on annual billing; agency partner rates available. Pricing is indicative and scaled based on traffic volumes and product requirements.
Frequently asked questions
What is Ruler Analytics?
Ruler Analytics is a marketing attribution and measurement platform that tracks and attributes conversions across all touchpoints, integrates offline data from CRM, and helps marketers prove ROI and optimize budget allocation.
How much does Ruler Analytics cost?
Ruler Analytics pricing starts at £299/month (annual £269/month) for up to 10k monthly visits. Higher tiers go up to £1499/month for advanced features. There is no free plan, but you can book a demo to get started.
Does Ruler Analytics offer a free trial?
The scraped data does not indicate a free trial. However, you can book a demo on their website to see how it works.
Who is Ruler Analytics best for?
It's best for B2B marketing teams that need to measure multi-channel campaign performance, prove ROI, and integrate offline conversion data. It's not ideal for small businesses with low traffic or those looking for a basic analytics tool.
What are top Ruler Analytics alternatives?
Alternatives include Google Analytics 4 (free but limited attribution), Adobe Analytics, and other attribution platforms like Dreamdata or Brightcove. However, Ruler specializes in multi-touch attribution and CRM integration.
What are the main limitations of Ruler Analytics?
Ruler Analytics doesn't offer a free plan and pricing may be high for small businesses. It also requires proper setup to fully leverage its features, and it may not track 100% of conversions accurately due to inherent modeling limitations.
