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About KickoffLabs
What is KickoffLabs?
KickoffLabs is a referral marketing platform that lets you create viral giveaways, leaderboard contests, pre-launch waitlists, milestone reward programs, and newsletter referrals—all with an AI generator that drafts campaigns in minutes. It solves the problem of slow organic growth by adding referral mechanics to your opt-in forms, popups, and landing pages.
Who is it for?
It's for marketers, founders, and growth teams at startups and e-commerce brands who want to grow their email list and social audience without coding. It's not for enterprises needing complex CRM integrations or advanced marketing automation beyond referral campaigns.
Real use cases
Use KickoffLabs to launch a pre-launch waitlist for a new product, run a viral giveaway to boost social shares, or double your newsletter subscriber base with a referral campaign. It's flexible—embed a widget, use a popup, or connect your existing form.
Key features
- AI Campaign Generator — Instantly draft referral campaigns based on proven templates, no coding required.
- Unique Referral Links — Automatically generate a unique link for every lead and track who referred who.
- Personalized Greetings — Show a custom welcome on your site for visitors referred by friends to boost conversions.
- Unlockable Rewards — Set reward goals for leads and deliver rewards automatically via email.
- Influencer Identification — See top influencers and detailed reports on viral sharing.
- Pick-a-Winner Weighted by Score — Run contests easily with the weighted winner selection feature.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
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KickoffLabs Pricing
KickoffLabs pricing: from $13/mo.
For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →
Hobby
$13/mo billed annually or $19/mo month-to-month. Includes 500 leads/month, unlimited campaigns, 1 brand + custom domain, autoresponder emails, advanced fraud prevention.
Premium
$48/mo billed annually or $69/mo month-to-month. Everything in Hobby, plus 2,500 leads/month, branding-free landing pages, reward level emails, A/B testing, tracking pixels & scripts, integrations.
Business
$99/mo billed annually or $145/mo month-to-month. Everything in Premium, plus 10,000 leads/month, 3 brands/domains, no KickoffLabs branding, SMS contests (optional), custom email templates & domains, advanced reporting & actions.
Enterprise
$202/mo billed annually or $289/mo month-to-month. Everything in Business, plus 25,000 leads/month, 5 brands/domains, SMS included, priority support, free design tweaks, 1:1 onboarding.
Free plan available: run a mini-campaign to 100 uniques per month.
Frequently asked questions
Is KickoffLabs free?
Yes, KickoffLabs offers a free plan that lets you run a mini-campaign to 100 uniques per month. Paid plans start at $13/month.
How much does KickoffLabs cost?
KickoffLabs pricing starts at $13/month (billed annually) for the Hobby plan. Premium is $48/month, Business is $99/month, and Enterprise is $202/month.
Who is KickoffLabs best for?
It's best for marketers, founders, and growth teams at startups and e-commerce brands wanting to grow email lists and social audiences through referral marketing. It's not ideal for enterprises needing complex CRM integrations.
What are the top KickoffLabs alternatives?
Top alternatives include Viral Loops, ReferralCandy, and UpViral, which also offer referral marketing and contest features.
Does KickoffLabs offer a free trial?
There's no time-limited free trial, but the free plan lets you test a mini-campaign to 100 uniques per month. Paid plans come with a 30-day money-back guarantee.
What are the key limitations of KickoffLabs?
Limits include monthly lead caps (500 to 25,000 depending on plan), branding on free and Hobby plans, and SMS contests only on Business and Enterprise plans.
