Close is a sales CRM with built-in calling, SMS, email, and an AI sales agent that auto-logs every interaction.
from $19/mo per user
About Addvocate Ai
What is Addvocate Ai?
Addvocate Ai is an AI-native sales system that goes beyond traditional CRMs by reading the actual buyer behavior. It ingests data from calls, emails, calendar, and CRM to provide an honest, evidence-backed view of each deal. The flagship product, Nudge, is a set of AI agents that each handle a specific job—like drafting next steps or updating records—so sales teams can act on real buyer signals instead of outdated forecasts.
Problem it solves
Forecasts fail because CRMs only contain what reps type in—often optimistic and incomplete. Addvocate Ai closes the gap between the rep's version and what the buyer is actually doing, such as a champion going quiet or new stakeholders joining. It turns raw activity into clear, actionable insights, reducing time spent on manual data entry and improving forecast accuracy.
Who it's for
It's built for revenue leaders and sales teams dealing with long B2B sales cycles, especially VPs of Sales, Revenue Operations, and AEs who need reliable pipeline visibility. It's also for marketers who rely on sales data to plan campaigns. It's not for small teams with simple, high-volume transactional sales—the tool thrives on complex, consultative deals.
Real use cases
Revenue leaders use Nudge to prioritize deals needing attention, AEs save hours with auto-filled CRM records, and managers brief themselves with evidence-backed deal reviews. The AI agents can draft emails, update opportunities, and even request approvals, turning insights into action without adding another dashboard to monitor.
Key features
- Deal Room — See what buyers did and didn't do, with the one action that answers it, addressed to the right person.
- AI agents (Nudge) — Hire an agent for the job you hate most, like drafting next moves or updating records.
- CRM auto-fill — Save hours per week with automatic record updates, improving data accuracy.
- Evidence-backed scoring — Every deal score comes with attached evidence, so numbers are never blind guesses.
- Signal ingestion — Read real buyer interactions from email, calendar, calls, and CRM to get one honest reading of deal health.
- Actionable insights — Turn insights into actions: draft the next step, brief the manager, or request approval.
SaaSpartout Score
7.6
/10
Editorial score from our review methodology — not user ratings.
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Addvocate Ai Pricing
Addvocate Ai pricing: from €87/mo.
For comparison: the median starting price in CRM is $39.93/month, measured across 114 tools we track. See the full SaaS Pricing Index →
Starter
From €87 per month (billed annually), includes: 5 active deals, 1 user, basic Nudge agents (email drafting, CRM auto-fill), and standard support.
Growth
Standard plan for growing teams: more active deals, multiple users, advanced Nudge agents (including meeting load optimization), priority support. Contact vendor for pricing.
Enterprise
Custom plan with unlimited deals, dedicated agents, SSO, API access, and personalized onboarding. Contact vendor for pricing.
Free trial available for all plans. All plans include access to the core Addvocate Ai platform.
Frequently asked questions
How much does Addvocate Ai cost?
Addvocate Ai starts at €87 per month for the Starter plan (billed annually). Higher tiers with more features are available; contact vendor for exact pricing.
Does Addvocate Ai offer a free trial?
Yes, Addvocate Ai offers a free trial for its plans, allowing you to test the Nudge agents and see how it improves your forecast accuracy.
What is Addvocate Ai and how does it work?
Addvocate Ai is an AI-native sales system that reads real buyer signals from email, calls, and CRM, then scores deals with evidence and automates next steps via Nudge agents.
Who is Addvocate Ai best for?
It's best for B2B sales teams and revenue leaders with complex, consultative sales cycles who want to improve forecast accuracy and reduce manual CRM work.
What are the top alternatives to Addvocate Ai?
Top alternatives include Clari, Gong, and Outreach, but Addvocate Ai differentiates with its agent-based approach and evidence-backed deal scoring.
What is Nudge in Addvocate Ai?
Nudge is Addvocate Ai's flagship product—a set of AI agents that each handle a specific job, such as drafting next steps or updating the CRM, based on real buyer behavior.
