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About Hootsuite
What is Hootsuite?
Hootsuite is a social media management platform that helps you schedule posts, engage audiences, monitor trends, and measure performance across multiple networks from one dashboard. It solves the problem of juggling separate tools and manual processes, letting teams publish consistently and respond to customers faster.
Who is it for?
Hootsuite is built for social media managers, marketing teams, and enterprises that need to manage multiple accounts and collaborate efficiently. It’s ideal for brands that want to track conversations, competitors, and emerging risks without digging through dashboards. Hootsuite may not be the best fit for solo influencers who only need basic scheduling on one network.
Key capabilities
With Hootsuite, you can schedule unlimited social posts, respond to messages from one inbox, and monitor brand mentions. Every plan includes Wisdom, an AI assistant that drafts content and provides recommendations. Advanced features include automated workflows, custom reports, and social listening.
Real use cases
Companies like Barceló Hotel Group use Hootsuite to centralize brand strategy and grow followers, while DaVita relies on employee advocacy features to generate ad value. MAPFRE streamlined account management across teams, boosting online interactions by 31%.
Key features
- Unified social calendar — Schedule posts across up to 10 (or unlimited) accounts from one view.
- AI-powered assistant (Wisdom) — Draft posts, get recommendations, and analyze data in plain language.
- Inbox for messages — Respond to comments and DMs from all networks in one place.
- Social listening — Track trends, competitors, and risks across the market.
- Custom reporting — Measure performance and prove ROI with shareable reports.
- Team collaboration — Review, approve, and assign content with roles and permissions.
- Best-time-to-post recommendations — Know when to publish for each network.
SaaSpartout Score
7.5
/10
Editorial score from our review methodology — not user ratings.
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Hootsuite Pricing
Hootsuite pricing: from $99/mo.
Standard
From $99 per month (billed annually) — Manage up to 10 social accounts, schedule unlimited posts, use AI to generate content, respond from one inbox, and monitor brand mentions. Free 14-day trial.
Professional
Most popular — From $299 per month (billed annually) — Everything in Standard, plus unlimited social accounts, automated inbox replies and workflows, 90-day trend forecasting, and custom reports. Free 14-day trial.
Advanced
From $599 per month (billed annually) — Everything in Professional, plus team review and approval, message auto-routing, and team performance analytics. Free 14-day trial.
Enterprise
Custom pricing — Request a demo. Includes advanced analytics, social listening with AI, SSO, and compliance solutions.
All plans start with a 14-day free trial, no credit card required. Prices are per user/month with annual billing.
Frequently asked questions
How much does Hootsuite cost?
Hootsuite pricing starts at $99 per month (for Standard, billed annually). Professional is $299/month, Advanced is $599/month, and Enterprise has custom pricing. All paid plans start with a free 14-day trial.
Is Hootsuite free?
Hootsuite does not have a permanent free plan, but every paid plan includes a 14-day free trial that requires no credit card.
What is Hootsuite used for?
Hootsuite is used for social media management—scheduling posts, engaging with customers, monitoring trends and conversations, and analyzing performance across multiple networks.
Who is Hootsuite best for?
Hootsuite is best for marketing teams, social media managers, and enterprises that handle multiple accounts and need collaboration tools, analytics, and AI assistance. It's less suited for individuals managing a single personal account.
What are the top alternatives to Hootsuite?
Popular alternatives include Buffer, Sprout Social, Later, and Agorapulse. Each has different strengths, so compare based on pricing, features, and team size.
Does Hootsuite work with all social networks?
Hootsuite supports major networks like Facebook, Instagram, Twitter/X, LinkedIn, YouTube, and more, but the specific networks and features vary by plan.
