Close is a sales CRM with built-in calling, SMS, email, and an AI sales agent that auto-logs every interaction.
from $19/mo per user
About Follow Up Boss
What is Follow Up Boss?
Follow Up Boss (FUB) is a real estate CRM and team operating system designed to help real estate teams, agents, ISAs, and solo agents get organized, engage with leads, and coach their team effectively. It centralizes all leads and contacts, automates personalized follow-up via email, text, and calls, and provides actionable reporting to improve team performance.
Who is it for?
Follow Up Boss is built for team leads, admins, agents on teams, ISAs, and solo agents in real estate. It solves the problem of scattered lead sources, inconsistent follow-up, and lack of team accountability. It is not ideal for non-real-estate service businesses or those needing a full marketing suite.
Real Use Cases
Team leads use FUB to route leads from any source (e.g., Zillow, Realtor.com, website) to the right agent, automate Action Plans to nurture leads, and monitor agent performance with advanced reporting. ISAs use it to prioritize hot leads and trigger automated reminders, while solo agents rely on mobile apps and AI features to stay on top of follow-up while on the go.
Key Benefits
With 250+ integrations and an open platform, FUB adapts to your workflow. It includes an integrated dialer, Smart Lists, calendar/email sync, and team coaching tools. The AI features help with smart summaries, suggested tasks, and lead prioritization—all built into the system you already use.
Key features
- Lead Capture & Distribution — Connect any lead source (website, portals, social) and automatically route leads to the right agent or team member.
- Action Plans & Automation — Automate personalized email, text, and call sequences so no lead slips through the cracks.
- Integrated Dialer & Messaging — Call, text, and email from the same platform; log everything automatically.
- Advanced Reporting — Track agent productivity, lead source ROI, and team performance to focus coaching and improve accountability.
- Smart Lists & Customization — Organize leads with flexible lists and tags, and customize distribution to match your workflow.
- Team Collaboration Tools — Use team inboxes, call reporting, and teams-within-teams structures for large organizations.
- Mobile App — Stay connected and manage follow-up on the go with a full-featured mobile experience.
SaaSpartout Score
8.0
/10
Editorial score from our review methodology — not user ratings.
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Follow Up Boss Pricing
Follow Up Boss pricing: from $69/mo.
For comparison: the median starting price in CRM is $39.93/month, measured across 114 tools we track. See the full SaaS Pricing Index →
Grow — $69/month per user (billed monthly) or $58/month per user (billed annually)
Includes: connect any lead source and website, customize lead distribution, Smart Lists, Action Plans, call/text/email from FUB, calendar & email sync, performance reporting, mobile app, and AI features (some AI features require the Calling add-on, which is a paid extra for the Grow plan).
Pro — $499/month (includes 10 users, additional users $49/month)
Everything in Grow, plus unlimited calling & texting for all users, team inboxes, call reporting, enhanced support & training, personalized onboarding, and advanced AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization.
Platform — $1000/month (includes 30 users, additional users $20/month)
Everything in Pro, plus teams-within-teams, enhanced onboarding, a dedicated Success Manager, priority support, and all AI features.
All plans come with a 14-day free trial, no contracts, and 7-day-a-week phone and email support. Yearly billing gives you 2 months free.
Frequently asked questions
How much does Follow Up Boss cost?
Follow Up Boss starts at $69/month per user (Grow plan) when billed monthly, or $58/month per user when billed annually. Pro costs $499/month for 10 users, and Platform costs $1000/month for 30 users. A 14-day free trial is available.
Is Follow Up Boss free?
No, Follow Up Boss is not free, but it offers a 14-day free trial. There is no permanent free plan.
Who is Follow Up Boss best for?
Follow Up Boss is best for real estate teams, team leads, agents, ISAs, and solo agents who want to centralize lead management, automate follow-up, and improve team accountability. It is not ideal for non-real-estate businesses.
What are the top alternatives to Follow Up Boss?
Common alternatives include Salesforce, HubSpot CRM, Pipedrive, and real-estate-specific CRMs like kvCORE or BoomTown. Each has different strengths; Follow Up Boss stands out for its open platform, 250+ integrations, and focus on real estate teams.
Does Follow Up Boss offer AI features?
Yes, Follow Up Boss includes AI features like smart summaries, smart messages, suggested tasks, and predictive lead prioritization. These are included in the Pro and Platform plans; some AI features in the Grow plan require the Calling add-on.
Can I try Follow Up Boss before paying?
Yes, you can start a 14-day free trial on any plan without a credit card. The trial gives you full access to explore the features.
