Follow Up Boss vs Keap
Both are CRM tools. Below, the differences that matter: verified pricing, editorial scores and who each one is really for.
Follow Up Boss: Follow Up Boss is a real estate CRM and team OS to organize leads, automate follow-up, and coach your team. Pricing: from $69/mo. (data verified August 2026)
Keap: Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number. Pricing: from $299/mo. (data verified June 2026)
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At a glance
 Follow Up Boss |
 Keap ◆ | |
|---|---|---|
| Rating | — | — |
| Pricing | from $69/mo | from $299/mo |
| Pricing model | — | Custom |
| Category | CRM | |
| Visit website → | Visit website → | |
Editorial scorecard
Editorial score from our review methodology — not user ratings.
| Ease of use | 8.0 | 7.0 |
| Features depth | 8.5 | 8.5 |
| Value for money | 7.0 | 6.5 |
| Support quality | 7.5 | 7.5 |
| Integrations | 9.0 | 7.0 |
| Scalability | 8.5 | 6.0 |
| Documentation | 7.0 | 7.0 |
| Onboarding speed | 8.5 | 6.5 |
| Overall | 8.0 | 7.0 |
Frequently asked questions
What is Follow Up Boss?
Follow Up Boss is a real estate CRM and team OS to organize leads, automate follow-up, and coach your team.
What is Keap?
Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number.
How much do Follow Up Boss and Keap cost?
Follow Up Boss: from $69/mo. Keap: from $299/mo.
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