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About Lead Forensics
What is Lead Forensics?
Lead Forensics is a B2B website visitor identification tool that reveals the companies behind anonymous traffic. It uses a small piece of code (similar to Google Analytics) to track IP addresses and provide accurate firmographic insight, including company name, industry, and contact data.
What problem does it solve?
Most B2B websites leak up to 98% of traffic as anonymous visitors, leading to missed sales and wasted marketing spend. Lead Forensics helps you capture this hidden demand by alerting your team when a target company lands on your site, showing which pages they view and when they return, so you can prioritize outreach.
Who is it for?
Lead Forensics is built for B2B sales teams, marketers, account managers, and pipeline leaders who want to accelerate leads, win back lapsed customers, and expand existing accounts. It works for businesses of all sizes, from SMBs to enterprises, across industries like manufacturing, IT, professional services, and more.
Real use cases
Sales teams use it to spot high-intent prospects and reach out before competitors. Marketers use it to improve campaign ROI by identifying which companies engage with their content and ads. Account managers use it to identify upsell and cross-sell opportunities and to re-engage lapsed customers when they revisit the site.
Key features
- Website visitor identification — See which companies visit your site, even when they don't fill out a form.
- Firmographic insight — Get company-level data like industry, size, and location for each visitor.
- Decision-maker contact data — Access names and contact details of key individuals at target accounts.
- Real-time visitor alerts — Receive instant notifications when a high-value account lands on your page.
- Behavioral insights — Track page views, time on site, and return visits to gauge buying intent.
- CRM integration & automation — Automatically route leads to your CRM and workflow tools for instant follow-up.
- Unlimited user access — No per-seat fees; your entire team can use the platform.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
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Lead Forensics Pricing
Lead Forensics pricing: Pricing based on website traffic; contact for quote.
Essentials
Book a demo. Includes website visitor identification, full firmographic insight, decision maker contact data, behavioral insights, real-time alerts, lead & pipeline manager, unlimited users, dedicated customer success manager, and training academy.
Automate
Book a demo. Everything in Essentials, plus CRM integration, workflow automation & CRM lead creation, automated lead routing, and ABM account matching.
Free trial: All plans start with a 1-week free, no-obligation trial after a demo. Pricing is based on your website traffic volume.
Frequently asked questions
What is Lead Forensics?
Lead Forensics is a B2B website visitor identification tool that uses a small snippet of code to track IP addresses and provide firmographic data about companies visiting your website. It helps you turn anonymous traffic into identifiable leads.
How much does Lead Forensics cost?
Lead Forensics pricing is based on the volume of website traffic you receive. After a free trial, your representative will assess your traffic and provide a custom quote. No exact price is listed on their site.
Does Lead Forensics offer a free trial?
Yes, Lead Forensics offers a 1-week free, no-obligation trial. You start with a demo, then explore the data with your team before deciding on a package.
How does Lead Forensics work?
Lead Forensics places a small piece of code on your website (similar to Google Analytics) that tracks IP addresses of visitors. The platform then matches those IPs to business data, revealing company name, industry, and contact information.
Who is Lead Forensics best for?
It's best for B2B companies that want to increase sales pipeline, improve marketing ROI, and manage account growth. It's useful for sales teams, marketers, and account managers who need to see which companies are visiting their site.
What are the top alternatives to Lead Forensics?
Top alternatives include ZoomInfo (with visitor identification), HubSpot (with tracking code), and similar tools like RB2B or Leadinfo. But Lead Forensics stands out for its unlimited users and dedicated customer success manager.
