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About Boardfy
What is Boardfy?
Boardfy is a price tracking and dynamic pricing platform that helps ecommerce retailers and brands monitor competitor prices, automate price changes, and optimize Google Shopping campaigns. It tracks competitors across websites, Google Shopping, Amazon, eBay, and other marketplaces or price comparison sites.
Who is it for?
Boardfy is designed for ecommerce stores (e.g., Shopify, WooCommerce, Magento, PrestaShop, BigCommerce) and brands that need to stay competitive. It's not for businesses that don't sell online or don't care about competitive pricing.
Key capabilities
Boardfy offers competitor monitoring, price intelligence dashboards, feed optimization for Google Shopping and Instagram, and dynamic pricing AI that adjusts prices in real-time based on over 400 factors. It also includes MSRP monitoring for brands to manage their online channel.
Real use cases
An online retailer can track competitor prices daily and automatically match or beat them. A brand can monitor distributor pricing to ensure compliance with MSRP. A marketing team can optimize Google Shopping feeds to focus on competitive products and improve ROI.
Key features
- Competitor Monitoring — Track competitors on websites, Google Shopping, Amazon, eBay, and more.
- Dynamic Pricing AI — Automatically adjust prices in real time based on 400+ factors.
- Feed Optimizer — Optimize Google Shopping, Idealo, and Instagram ads with real-time data.
- Price Intelligence Dashboard — Study competitor pricing strategies with Big Data analytics.
- MSRP Monitoring — Monitor distributor pricing to enforce minimum advertised prices.
- Smart Matching — 99.9% effective product matching via AI and machine learning.
- Instant Setup — Sync your catalog and start tracking in minutes.
SaaSpartout Score
7.4
/10
Editorial score from our review methodology — not user ratings.
◆ AI advisor — 30 seconds, no signup
Why are you looking at E-commerce tools today?
Boardfy Pricing
Boardfy pricing: from €39.90/mo.
For comparison: the median starting price in E-commerce is $39/month, measured across 131 tools we track. See the full SaaS Pricing Index →
For Marketplaces or Price Comparison Sites
Pricing varies by number of products tracked. Monthly or annual (2 months free). Includes competitor monitoring, price intelligence, unlimited users, MSRP monitoring, automated alerts, reports, price history, smart dashboard, costs & margins integration, product ratings, catalog sync, personalized filters, and sales opportunities.
For Direct Websites (Site to Site)
€39.90 per competitor / month. Includes same features as above. Add-ons available: Feed Optimizer, Dynamic Pricing, Boardfy API (REST-JSON) with integration support.
All plans start with a 7-day free trial, no credit card required.
Frequently asked questions
What is Boardfy?
Boardfy is a price tracking and dynamic pricing platform that helps ecommerce businesses monitor competitor prices, automate pricing, and optimize Google Shopping campaigns.
How much does Boardfy cost?
Boardfy starts at €39.90 per competitor per month for direct website tracking. For marketplaces, pricing depends on the number of products tracked. Annual plans get 2 months free.
Is Boardfy free?
Boardfy offers a 7-day free trial with no credit card required. After that, paid plans start at €39.90 per month.
Who is Boardfy best for?
It's best for ecommerce retailers and brands that want to track competitors, optimize pricing, and improve online sales. It's not ideal for businesses without an online presence.
What are some alternatives to Boardfy?
Alternatives include Prisync, Price2Spy, and Competitor Monitor. However, Boardfy stands out for its speed (fastest tracking) and dynamic pricing AI.
What is the key limitation of Boardfy?
The pricing for direct websites is per competitor, which can become expensive if you track many competitors. However, for marketplaces, pricing is based on product volume.
