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Unlayer Email Marketing

from $0/mo (Free) or $250/mo (Launch)

Unlayer (Email Marketing): Unlayer is a white-label SaaS that lets you embed email, page, popup, and document builders into your app. Pricing: from from $0/mo (Free) or $250/mo (Launch). (data verified July 2026)

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About Unlayer

What is Unlayer?

Unlayer provides embeddable visual builders for emails, pages, popups, and documents. It solves the problem of building content creation features in-house, offering a developer platform with SDKs, APIs, and AI workflows to help you ship faster.

Who is it for?

This is for SaaS companies, marketing platforms, and agencies that want to give their users a drag-and-drop editor without building from scratch. It is not for individual marketers looking for a standalone email tool.

Real use cases

Companies embed the Email Builder to let users create responsive campaigns, the Page Builder for landing pages and forms, the Document Builder for proposals/contracts, and the Popup Builder for lead capture. AI assists with generating sections, rewriting copy, and personalizing content.

Key features

  • Email Builder — Create responsive emails that render across Gmail, Outlook, Apple Mail.
  • Page Builder — Design landing pages and web content with columns and breakpoints.
  • Document Builder — Build proposals, reports, contracts with export-ready PDFs.
  • Popup Builder — Create conversion-focused popups with triggers and rules.
  • AI Workflows — Generate, rewrite, improve, and personalize content inside the builder.
  • Developer Platform — SDK, CLI, agent skills, events, and REST APIs for full control.
  • Export & Generation — Export to HTML, PDF, image, plain text, and ZIP.

SaaSpartout Score

7.5 /10
Ease of use 7.5
Features depth 9.0
Value for money 8.5
Support quality 6.5
Integrations 7.0
Scalability 8.5
Documentation 7.0
Onboarding speed 6.0

Editorial score from our review methodology — not user ratings.

Unlayer Pricing

Unlayer pricing: from $0/mo (Free) or $250/mo (Launch). Billing model: Freemium.

Free — $0/mo

Forever free. Includes Email Builder, Page Builder, Popup Builder, Document Builder. No credit card required.

Launch — $250/mo

14-day free trial. Includes 1 TB bandwidth, white-labeling, font management, custom storage, custom tools, link types, localization, image editor, mobile design mode, Cloud API, premium tools, AI Assistant, AI Template Importer. AI credit, export, and bandwidth add-ons available.

Scale — $750/mo

14-day free trial. Includes 1 TB bandwidth, everything in Launch plus custom blocks, audit tab, team collaboration, built-in themes, header & footer, custom image library, smart merge tags.

Optimize — $2,000/mo

14-day free trial. Includes 1 TB bandwidth, everything in Scale plus custom themes, custom CSS, custom tabs, AMP inbox previews, synced blocks.

Enterprise — Custom pricing

Custom contracts, SOC 2 Type II, white-label, dedicated CSM. For regulated industries and Fortune 500 buyers. Includes brand style guide, custom OpenAI connector, multi-language templates, on-premise/offline options.

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Frequently asked questions

Is Unlayer free?
Yes, Unlayer has a Forever Free plan ($0) that includes email, page, popup, and document builders. No credit card required.
How much does Unlayer cost?
Paid plans start at Launch for $250/mo (14-day free trial), Scale at $750/mo, Optimize at $2,000/mo, and Enterprise with custom pricing.
What is Unlayer used for?
Unlayer is a white-label embeddable builder for creating emails, landing pages, documents, and popups inside your SaaS app.
Who is Unlayer best for?
Best for SaaS companies, marketing platforms, and agencies that want to add drag-and-drop content creation to their product without building from scratch.
What are alternatives to Unlayer?
Top alternatives include BeeFree, Stripo, and Mailjet's editor — but Unlayer offers four builder types (email, page, document, popup) plus AI features.
Can I white-label Unlayer?
Yes, white-labeling is included in the Launch plan ($250/mo) and above, plus Enterprise.
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