ActivePipe — Marketing & SEO

What is ActivePipe?

ActivePipe is an email marketing automation platform built specifically for real estate agents, real estate brokerages, and mortgage brokers. It helps you stay top-of-mind with your clients and leads through automated, personalized email campaigns that trigger based on behavior and property data — so you nurture relationships without manual effort.

Why use ActivePipe?

Real estate and mortgage professionals often lose deals because follow-up falls through the cracks. ActivePipe solves this by automating the busywork: it sends smart property alerts, market updates, and client-triggered emails, so you can stay valuable to your database. With pre-built campaigns and a drag-and-drop builder, even non-marketers can launch professional, on-brand emails quickly.

Who is ActivePipe for?

ActivePipe is ideal for real estate agents, teams, brokerages, and mortgage brokers who want to grow their business through consistent, automated communication. It's not designed for e-commerce or B2B SaaS marketing — it's deeply specialized for property and lending.

Real use cases

Use ActivePipe to send auto property alerts to buyers, nurture past clients with market updates, trigger hot-lead alerts for your team, and run ASIC-compliant email campaigns for mortgage brokers. Integration with your CRM ensures your data stays in sync, and review/referral automation helps you generate more word-of-mouth business.

• Email Marketing Automation — Automate your follow-up emails and campaigns based on client behavior and property triggers, saving hours every week.
• Smart Property Alerts — Automatically send relevant property listings to buyers as they become available, keeping you first in their inbox.
• Behavior-Triggered Emails — Email contacts when they take meaningful actions (like opening or clicking), so you strike while interest is hot.
• Drag-and-Drop Builder — Build beautiful, branded emails without coding — pick a template and customize in minutes.
• Pre-Built, Branded Campaigns — Launch proven campaigns for listings, open homes, and market updates with one click.
• Hot Lead Alerts — Get notified when a lead shows high engagement, so your team can follow up at the perfect moment.
• ASIC-Compliant Templates (for Mortgage) — Stay compliant with Australian regulations while running brokerage marketing campaigns.

ActivePipe pricing: Pricing on request.

For comparison: the median starting price in Marketing & SEO is $29/month, measured across 753 tools we track. See the full SaaS Pricing Index →

ActivePipe plans

ActivePipe does not publicly list its pricing. Pricing is quote-based and likely scales by database size and number of users. Contact ActivePipe for a custom plan that fits your brokerage or loan book.

ActivePipe offers a free demo — book a demo to see the platform in action and get a tailored pricing quote.

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