RevenueCat — Analytics & Data

What is RevenueCat?

RevenueCat is a subscription management and purchase backend platform used by over 116,000 apps. It simplifies in-app purchases, receipt validation, and customer subscription data across iOS, Android, Smart TV, and web. Engineering teams use it to avoid platform update headaches, while marketing, product, and support teams gain a single source of truth for subscription data.

Who is it for?

RevenueCat is built for app businesses of any size that rely on in-app subscriptions or purchases. It is ideal for engineering teams who want to stop maintaining purchase code across platforms, marketing teams needing accurate campaign attribution, and product teams looking to optimize paywalls and pricing. It may not suit apps with no subscription model or very simple one-time purchase apps.

Real use cases

Pixery Labs reclaimed 6,000+ engineering hours per year by switching to RevenueCat. Pixelcut found a paywall variant that boosted subscribers by 16% using A/B testing. Companies use it to track LTV, analyze campaign performance beyond initial conversion, and run web-to-app funnels that bypass attribution restrictions.

• Cross-platform purchase backend — Unified implementation and maintenance of purchases across iOS, Android, Smart TV, and web.
• Paywall builder & A/B testing — Pre-built, configurable templates with no-code editor and full-funnel analytics.
• Segmentation & targeting — Tailor paywalls, pricing, and packaging by audience segments and in-app placement.
• Predictive analytics — Estimate campaign cohort payback periods and maximize ROAS.
• MMP integrations — Send real-time, cross-platform purchase data to major mobile measurement partners.
• Web-to-app funnels — Bypass fees and attribution restrictions with campaigns that convert on web.
• Automated receipt validation — Streamline purchase setup across StoreKit, Google Play, and more.

RevenueCat pricing: Free up to $2,500 MTR, then 1% of tracked revenue. Billing model: Free.

For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →

Free Plan

Start for free — pay nothing for up to $2,500 in monthly tracked revenue (MTR). All RevenueCat features and data included.

Growth Tools

Bring your own infrastructure and pay only 1% of MTR on conversions from Paywalls, web-to-app Funnels, and A/B/n testing. No feature lock-out.

Enterprise

Custom pricing and usage for high-volume apps. Includes volume discounts, flexible tracking configurations, dedicated support, and custom SLAs.

All plans are backed by a free start — no credit card required until you exceed $2,500 MTR.

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