Equals — Analytics & Data

What is Equals?

Equals is a trusted AI analytics platform designed for go-to-market (GTM) teams — especially RevOps, Sales, and Finance professionals. It combines a spreadsheet interface with a managed data warehouse and an AI agent that can build dashboards and answer questions about your business. Unlike traditional BI tools, Equals focuses on ensuring everyone gets the same answer from the same source of truth.

Who is it for?

Equals is built for teams that rely on accurate, real-time numbers — from RevOps analysts at Series A startups to Heads of RevOps at AI companies. It’s ideal if you struggle with data silos, manual spreadsheet errors, or conflicting answers across teams. It is NOT for individual freelancers or small teams that don’t need warehouse-scale data syncs or AI-driven Q&A.

Key problems it solves

Equals eliminates the classic spreadsheet problem: different people getting different answers from the same data. It syncs your CRM, billing, and analytics tools into a managed warehouse, then lets you build models and dashboards that stay up-to-date. The AI agent answers natural-language questions in Slack (e.g., “What’s our NNARR from last month?”) and can push calculated values back to your CRM. Teams use it for pipeline pacing charts, weekly ARR dashboards, and margin analysis by customer.

Real use cases

RevOps teams build daily pipeline pacing charts comparing created vs. won opportunities across quarters. Founders set up weekly ARR dashboards for their GTM meetings. Heads of RevOps ask the AI to identify which customers are dragging AI margins into the red. Equals also supports scheduled Slack or email briefings, embedded charts in Notion, and writeback to CRMs like Salesforce and HubSpot.

• AI-powered analytics — Ask questions in Slack or on dashboards and get answers backed by your trusted spreadsheet logic.
• Spreadsheet interface — Build and audit models in a familiar spreadsheet environment connected directly to your data.
• Managed data warehouse — All your GTM data syncs and is cleaned in a Snowflake instance we run for you — no data team required.
• Slack & email push — Automatically push live dashboards and updates to your team, eliminating manual screenshot duties.
• Writeback to CRM — Fix input errors, add missing details, and push calculated values from Equals into your CRM.
• Embedded dashboards — Drop live charts and tables into Notion, Coda, or any wiki — always in sync with the source.
• Forward Deployed Analyst — A dedicated analyst builds your initial reports and models (included on all paid plans).

Equals pricing: from $24,000/year.

For comparison: the median starting price in Analytics & Data is $39/month, measured across 274 tools we track. See the full SaaS Pricing Index →

Essential — $24,000/year

Unlimited seats, 3 connectors, 6-hour data sync, $250/month included AI spend, push to Slack, Forward Deployed Analyst, BI Spreadsheet & Dashboards, no writeback or Enterprise SSO.

Business — $36,000/year

Unlimited seats, 5 connectors or Warehouse, 1-hour data sync, $500/month included AI spend, writeback Infinity, all Essential features, plus Enterprise SSO.

Enterprise — $60,000/year

Unlimited seats, unlimited connectors or Warehouse, 15-minute data sync, $1,000/month included AI spend, writeback Infinity, plus all Business features. Get a demo to learn more.

All plans include a Forward Deployed Analyst and a free demo. No free tier is available, but you can trial via demo.

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