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About Latana
What is Latana?
Latana is a brand tracking platform that helps businesses measure brand awareness, perception, and performance through direct consumer interviews. It replaces traditional panels with access to the 99.9% of consumers who don't participate in research, ensuring higher data quality and precision.
What problem does it solve?
Brand tracking projects are often costly, time-consuming, and vulnerable to survey fraud or biased answers. Latana addresses these issues with non-incentivized sampling, large sample sizes (up to 100,000 interviews per brand per year), and <2% margins of error even for niche segments. It also eliminates the need for manual spreadsheets and slides by offering an intuitive dashboard with real-time insights.
Who is it for?
Latana is ideal for marketing teams, brand managers, and researchers in mid-to-large companies that need reliable brand metrics to guide strategy. It's also suited for smaller brands entering new markets who need cost-effective awareness tracking. However, if you only need basic survey capabilities or have a very small budget, simpler tools might be more appropriate.
Real use cases
Use Latana to track brand awareness across multiple markets, measure the impact of a new ad campaign, identify brand associations in niche audiences, or compare your brand's performance against competitors—all with data that leadership can trust.
Key features
- Access to everyday people — Reach the 99.9% who don't join research panels for more representative data.
- Precise results — <2% margins of error even for niche segments and brands.
- Bigger sample sizes — Up to 100,000 interviews per brand per year in each market.
- Non-incentivized sampling — Honest answers without fraud, bots, or professional respondents.
- Full control — Integrated solution with end-to-end control from data collection to insight generation.
- Better value — 3x cheaper than comparable solutions.
- Unmatched flexibility — Modular setup to adjust focus, frequency, and segmentation.
SaaSpartout Score
7.3
/10
Editorial score from our review methodology — not user ratings.
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Latana Pricing
Latana pricing: from €7,900 per market/year.
Essential
Starting at €7,900 per market and year. Includes awareness tracking for 4 brands across 2 custom segments, monthly updates with up to 25k interviews per brand/year, unlimited user access, segmentation with margin of error visibility, dedicated client service support, and optional extras at additional cost.
Pro
Starting at €18,900 per market and year. Includes awareness tracking for 6 brands across 3 custom segments, highly granular monthly updates with up to 50k interviews per brand/year, added funnel metrics, advanced analytical tools (trend-line models and KPI predictions), and personalized support from a dedicated research team.
Custom
Custom setups priced upon request. Ideal for category leaders tracking up to 50 brands with up to 10 custom audience segments, available in 150+ countries plus major cities/regions, up to 100,000 interviews per market/year, and flexible KPIs.
All plans include a book-a-demo option to discuss your needs; no free trial is mentioned on the site.
Frequently asked questions
How much does Latana cost?
Latana's Essential plan starts at €7,900 per market per year, and the Pro plan starts at €18,900 per market per year. Custom plans are priced upon request.
Is Latana free to use?
No, Latana does not offer a free plan or free trial according to the website. You can book a demo to discuss your needs with their team.
Who is Latana best for?
Latana is best for brands that need reliable, precise brand tracking insight—especially those targeting niche audiences or operating in multiple markets. It's also valuable for established brands wanting deeper funnel metrics.
What are top alternatives to Latana?
Alternatives include traditional research panels (e.g., Kantar, Nielsen), survey tools like SurveyMonkey or Qualtrics, and other brand tracking platforms like Brandwatch or YouGov.
What is Latana's main limitation?
Latana doesn't offer a self-serve signup or trial; instead, you must book a demo. Also, the pricing is per market and year, which may be a high upfront cost for very small businesses.
How does Latana collect data?
Latana uses non-incentivized sampling to reach the 99.9% of consumers who don't participate in traditional research panels, reducing bias and fraud.
