Cognito Forms — No-Code & Automation

What is Cognito Forms?

Cognito Forms is a flexible online form builder that goes beyond simple data collection. It helps businesses create customized forms that trigger approvals, tasks, notifications, and document generation the moment someone submits data. This solves the problem of manual data entry and slow paper-based processes, enabling teams to act faster and with more accuracy.

Who is it for?

It is ideal for HR, marketing, sales, IT, and project management teams who need to collect consistent data from customers or employees and automate follow-up workflows. It is not a good fit for very simple contact forms that need no logic or automation, or for teams that need only a basic survey tool without integration capabilities.

Real use cases

HR teams use Cognito Forms to streamline employee onboarding and performance evaluations. Marketing teams generate leads and gather customer feedback with automated follow-up. Sales departments track lead conversion from initial interest to closed deal using workflow automation and electronic signatures. All teams can create client portals for secure self-service access to forms and submissions.

• Online Form Builder — Create unlimited custom forms with drag-and-drop ease and conditional logic.
• Workflow Automation — Trigger approvals, notifications, and task assignments automatically after form submission.
• Electronic Signatures — Collect legally binding signatures directly inside forms for contracts and purchase orders.
• Online Payments — Accept secure payments through Square, Stripe, or PayPal directly in your forms.
• Document Generation — Automatically create custom Word or PDF files from submitted form data.
• Client Portal — Give clients a secure, self-service portal to submit forms and track progress.
• Integrations — Connect form data to popular software like CRM, email marketing, and project management tools.

Cognito Forms pricing: from $24/mo (free plan available). Billing model: Freemium.

For comparison: the median starting price in No-Code & Automation is $20/month, measured across 202 tools we track. See the full SaaS Pricing Index →

Individual (Free)

1 user, unlimited forms, 100 entries/month, 100 MB storage, payments available.

Pro ($24/mo billed annually, $19/mo)

2 users ($5/mo per additional user), unlimited forms, 2,000 entries/month, 1 GB storage, electronic signatures, save & resume, remove platform branding.

Team ($49/mo billed annually, $39/mo)

5 users ($5/mo per additional user), unlimited forms, 10,000 entries/month, 10 GB storage, 5 included monthly guests (extra guest tiers available), advanced workflows.

Enterprise

20 users ($5/mo per additional user), unlimited forms, unlimited entries, 100 GB storage, 20 included monthly guests (extra guest tiers available). Additional 50 GB storage for $25/month if exceeded. All plans include a 14-day free trial with no credit card required.

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