NationBuilder — CRM

What is NationBuilder?

NationBuilder is a human-centric technology platform designed to help nonprofits, causes, political campaigns, and movements grow their community and move them to action. It combines a dynamic people database, fundraising tools, email and text outreach, and a hosted action website—all in one integrated system.

Who is it for?

It's built for organizations that need to manage supporters, donors, and volunteers—such as advocacy groups, nonprofits, political campaigns, and community movements. It's not for businesses looking for a generic CRM; it's specifically tailored to mission-driven organizations.

Key capabilities

NationBuilder enables you to track every interaction with your contacts, segment them for targeted communication, and engage them through email, text, and ActionButton features like quizzes, polls, and petitions. It also offers payment processing and donation management, event ticketing, and a website builder designed to drive action.

Real-world impact

Organizations like Refugee Council of Australia tripled fundraising, and ICAN reached 50 ratifications of a UN treaty. From local nonprofits to global movements, NationBuilder powers leaders to build the future.

• Dynamic people database — Manage your community with a powerful, searchable database of contacts, track interactions, and segment for targeted outreach.
• Fundraising tools — Accept donations and manage payment processing directly from your website, with support for recurring giving.
• Email and text outreach — Send personalized emails and text blasts to keep supporters engaged and informed.
• Hosted action website — Build a versatile website with standard templates optimized for action, no coding needed.
• ActionButton — Embed easy-to-share quizzes, polls, petitions, and more to drive engagement.
• Events and ticketing — Create events, sell tickets, and manage RSVPs from within your NationBuilder site.
• Advocacy features — Use tools like contact lawmakers and decision-makers, walk and call sheets, and autodistricting to power advocacy campaigns.

NationBuilder pricing: from $34/mo.

For comparison: the median starting price in CRM is $39.93/month, measured across 114 tools we track. See the full SaaS Pricing Index →

Starter — $34/mo

For up to 500 contacts (scalable to 5,000). Includes integrated people database, website with standard templates, email blast functionality, payment and donation processing, events and ticketing, and ActionButton Basic. Add-ons available: additional website ($9/mo), text messaging (priced separately).

Pro — $160/mo

For up to 500 contacts (scalable to 10,000). Everything in Starter, plus custom fields and permissions, membership management, drip email automations and A/B testing, address geocoding and turf cutting, walk and call sheets, autodistricting, precinct point people, and ActionButton Plus. Add-ons available: customization pack ($29/mo), membership pack ($39/mo), automation pack ($39/mo), election pack ($89/mo).

Enterprise — Custom

All-inclusive plan with custom database capacity, unlimited email sends, dedicated Enterprise Account Manager, custom implementation services, groups for distributed organizing, custom report builder, lower payment processing rates, and access to developer API. Contact sales for pricing.

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