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About Olark
What is Olark?
Olark is a messaging platform for websites that combines an AI agent (called Aiden) with human live chat. The AI agent learns from your live site and docs—not stale training data—so it answers questions in real time with up-to-date information. It also uses visitor behavior (UTMs, page views, return visits) to proactively engage at the right moment. When needed, it hands off to a human agent in the same conversation thread. The result: faster responses, higher lead qualification, and more sales.Who is Olark for?
Olark is ideal for businesses that want to capture and qualify leads around the clock—especially e-commerce brands, SaaS companies, educational institutions, and service providers. It’s great for teams that need to respond to queries outside business hours, reduce friction on pricing or feature questions, and convert more visitors. It’s NOT for teams that want a simple FAQ bot without human handoff, or those that prefer to build custom logic trees instead of using smart defaults.Real use cases
Real customers report a 174% higher conversion rate among chat users, helping over 10,000 students in three months, and capturing bookings lost after hours. For example, a private school uses Olark to book tours, and a state college uses it to answer admissions questions.Key features
- AI Website Agent — Trains on your site in ~1 minute, keeps itself updated, answers unlimited visitor questions.
- Behavioral targeting — Uses UTM and page history to engage the right visitors at the right moment.
- Lead capture & qualification — Automatically qualifies leads based on your criteria, so you get hotter prospects.
- Human handoff — One human seat included; add more as you grow, with seamless chat transfer.
- Integrations — Connects to HubSpot, Salesforce, ActiveCampaign, webhooks, and more.
- White-glove support — Talk to real engineers and founders when you get stuck.
SaaSpartout Score
7.5
/10
Editorial score from our review methodology — not user ratings.
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Why are you looking at Messaging & Chat tools today?
Olark Pricing
Olark pricing: from $29/mo (live chat) or $400/mo (AI agent).
For comparison: the median starting price in Communication is $15.99/month, measured across 153 tools we track. See the full SaaS Pricing Index →
Live Chat Only (Human)
$29 per agent per month. Includes human chat with unlimited chats, no AI, free trial available.
Standard AI Website Agent
$400 per month (billed annually, $4,800/yr). Includes unlimited AI conversations, one human agent seat, automatic FAQ & knowledge updates, lead capture & qualification, proactive engagement, white-glove support, no token limits.
Additional Human Agent Seats
+$29 per agent per month. Add seats to your AI plan as your team grows.
Free trial available on first two plans, no credit card required.
Frequently asked questions
How much does Olark cost?
Olark's live chat only plan starts at $29 per agent per month. The AI Website Agent (with AI) is $400 per month billed annually, which includes one human agent seat and unlimited AI conversations. Extra human seats are $29 each per month.
Does Olark offer a free trial?
Yes, Olark offers a free trial on its live chat and AI plans, and no credit card is required to start.
What is Olark used for?
Olark is used for live chat and AI-powered customer engagement. It answers visitor questions in real time, qualifies leads, and can hand off to human agents. It's popular for increasing conversions and capturing leads after hours.
Is Olark good for small businesses?
Olark can work for small businesses that need an affordable live chat solution ($29/agent/mo) or want an AI agent that works 24/7 without breaking the bank. But the AI plan at $400/month may be steep for very small teams; live-chat-only might be more suitable to start.
What are the top alternatives to Olark?
Alternatives include Intercom, Drift, LiveChat, and Zendesk Chat. Olark stands out for its flat-rate AI pricing (no usage fees) and easy setup.
Does Olark have any limitations?
The standard AI plan does not include regional routing, custom workflows, SSO, or custom SLAs—those are only in custom enterprise packages. Also, the AI plan requires an annual commitment.
