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About Pencil
What is Pencil?
Pencil is an AI platform that aggregates models from OpenAI, Google, Adobe, Runway, and Bria into one orchestration layer. It helps marketing teams generate text, images, video, and ad creatives while maintaining brand safety and enterprise governance. Pencil solves the problem of managing multiple AI vendors and ensures your data never trains public models.
Who is it for?
Pencil is built for enterprise marketing teams and solo entrepreneurs alike. It serves global brands like Diageo, L'Oréal, and Unilever, who use it to scale content production across 24+ markets simultaneously. It is not ideal for non-marketing use cases or teams that don't need multi-model aggregation.
Real use cases
Global brands use Pencil to reduce creative production costs by 50% and achieve 79% ROAS improvement. For example, Diageo scaled seasonal content, L'Oréal tested AI product photography, and Unilever reimagined content production. Smaller teams use the Core plan for self-serve ad generation on Facebook, Instagram, TikTok, YouTube, Google Display, DV360, and LinkedIn.
Key features
- Multi-Model AI Aggregation — Access OpenAI, Google, Adobe, Runway, and Bria models from one platform with no vendor lock-in.
- Enterprise Governance — SOC 2 Type II certified, no-train policy, full IP indemnification, and role-based access controls.
- Ad Creation & Launch — Generate and track ads on Facebook, Instagram, TikTok, YouTube, Google Display, DV360, and LinkedIn.
- Brand Safety Guardrails — Enforce brand standards and compliance across all creative assets at scale.
- Unlimited Workspaces — Organize teams, brands, and markets with granular permissions on Growth and Pro plans.
- Real-Time AI Insights — Get AI-powered scores and insights to optimize ad performance.
- Bulk Generation via Feeds — Use feeds across audiences, markets, and products for high-volume production (Pro plan).
SaaSpartout Score
7.4
/10
Editorial score from our review methodology — not user ratings.
Pencil Pricing
Pencil pricing: from $11/mo.
Core — $14/mo monthly or $11/mo annually
50 generations per month, self-serve AI agents for text/images/video/ad creatives, real-time AI insights, launch/track ads on major platforms, 1 workspace, chat support.
Growth — $55/mo monthly or $44/mo annually
250 generations per month, everything in Core, lower per-generation cost, unlimited workspaces, direct access to product team & roadmap.
Pro — Custom pricing
Unlimited generations, committed consumption pricing, bulk AI generation via feeds, unlimited users/brands/markets with role access controls, enterprise terms (IP assignment, no train, indemnification, data ringfencing, AI governance), complete GenAI training curriculum, dedicated customer success.
All plans include a free trial. Annual billing saves 20%.
Frequently asked questions
How much does Pencil cost?
Pencil starts at $14/mo billed monthly or $11/mo billed annually for the Core plan. Growth is $55/mo monthly or $44/mo annually. Pro has custom pricing with unlimited generations. Annual billing saves 20%.
Is there a free trial or free plan?
Pencil offers a free trial. There is no permanent free plan, but you can get started with the Core plan at $11/mo (annual).
What is Pencil used for?
Pencil is an AI operating system for marketing. It aggregates AI models like OpenAI, Google, and Adobe to generate ad creatives, text, images, and video, while enforcing enterprise governance and brand safety.
Who is Pencil best for?
Pencil is best for enterprise marketing teams and solo entrepreneurs who want to scale content production across multiple markets using multiple AI models, with strong security and compliance. It is not designed for non-marketing use cases.
What are the top alternatives to Pencil?
Top alternatives include Jasper AI, Copy.ai, and Canva's AI tools. Unlike these, Pencil focuses on multi-model aggregation, enterprise governance, and ad-specific workflows for large global brands.
Does Pencil support video generation?
Yes. Pencil integrates Google's Veo models for text-to-video generation, and supports image, text, and ad creative generation through multiple AI models.
